Home Circle Testimonials

Hypothesis: Showing more social proof, in a video format, will increase the trust in the brand and consequently revenue

Home Circle Testimonials

Evidence box

The brand has a lot of video testimonials which, unless visitors go to YouTube - they never see. We wanted to show more of these video testimonials right on the homepage.

We chose to have a familiar circle video style as the trigger to open the lightbox with the video playing. Placing it next to picture testimonials section seemed to be the best choice as it fits in with the desired transformation our visitors are looking for.

It also means it’s higher up on the Homepage so more likely to be viewed and have an impact on the store.

Picture testimonials section with the 5 videos

We also wanted each of the videos placeholder to show a real face instead of a random frame from the video so we updated the preview images for the videos.

And you may notice some of the videos correlate with the images below - this was done intentionally to convey even more trust as we’re showing 2 forms of proof for that person.

Test Details

Type of test: Split URL

Test Setup

  • Optimising for a revenue lift
  • No extra targeting on country, currency, or audience targeting

Key Metrics

  • Revenue Per Visitor

Data Collection

Intelligems A/B testing tool

Test Duration

Proposed: 14 days



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