Home Hero Product Image

Hypothesis: Showing what the product looks like on the hero will lead to more visitors understanding the product and therefore increase revenue.

Home Hero Product Image

Evidence box

After a free user test video, one participant commented that they would have liked to know what the product was on the hero. So this floating image idea seemed like the perfect way to solve this during Black Friday.

The idea of this floating image came from someone on the team. We added in the little arrow with the product name as the caption just to make it super obvious. Then the cursor changes to a blue button that says “SEE HOW IT WORKS” when you hover over it.

This links to the image text section right below the homepage.

This image does hide on mobile because the hero section is too crowded on mobile.

As we know, the more visitors understand the product, the higher the likelihood that they will purchase it.

Test Details

Type of test: On-site edit css

Variations

Control:

Homepage original - no device

Variation A:

Homepage - floating device showing

Test Setup

  • Optimising for a revenue lift
  • No extra targeting on country, currency, or audience targeting

Key Metrics

  • Revenue Per Visitor

Data Collection

Intelligems A/B testing tool

Test Duration

Proposed: 14 days

Results

CLIENTS LOVE US

Our Customers Really Love Us, See For Yourself

"I have to say - I am loving these improvements - you guys are doing an amazing job!!!! THANK YOU STEP LABS!!!!"

Tom Sanderson

Co-Founder, Kineon

"They worked with us to formulate a clear and precise roadmap for how we were going to fix our Shopify store, which had been causing us problems for a long time."

Hannah Nicholas

CEO, Oceanus

"Our site has vastly improved, has had great feedback from visitors and finally does our brand justice. Thanks Matt & team."

Sam Winsbury

Founder, Kurogo

"The only agency that are actually good at what they do!"

Andreina Landis

Minimanimoo

"They've ensured that the new website reflects the true essence of FixFinder and the exceptional solutions we offer to our valued clients."

Matthew Chambers

FixFinder

"Step labs have been a pleasure to work with from collaborating with our U/X designer on wireframes to implementing our web build and tech stack that will help create a seamless experience for our members. Nothing has been too hard an ask and their solutions have been creative and without friction whilst helping us understand capabilities behind different approaches. Would recommend 11/10!"

Ed Morisson

Co-Founder, Roots Allotments

"Pleasure working with you on this - thanks to you and all the team on the hard work (and perseverance) that’s gone into it. We’ve felt in good hands since day 1 and everyone I’ve shown the site to has had glowing feedback!"

TJ Lee

Founder, Vagabond Digital

"I just want to say thank you so much for all your hard work, time and effort, website looks great, very happy with it and excited to start scaling and get the brand out to people now.It was my first time understanding the building of a website with Shopify and I didn’t realise the ins and outs of the platform when we started working together, so appreciate your time for all changes on top (I now know for next time). I wish you guys all the luck with future projects :)"

Siobhan Alexandria

Founder, Intogaia

I have to say - I am loving these improvements - you guys are doing an amazing job!!!! THANK YOU STEP LABS!!!!

Tom Sanderson

Co-Founder

-

Kineon

A massive shoutout to the incredibly talented team for their hard work and dedication in bringing this vision to life. They've been partners every step of the way, ensuring that the new website reflects the true essence of FixFinder and the exceptional solutions we offer to our valued clients.

Matthew Chambers

CEO

-

Fixfinder

I just want to say thank you so much for all your hard work, time and effort, website looks great, very happy with it and excited to start scaling and get the brand out to people now.

It was my first time understanding the building of a website with shopify and I didn’t realise the ins and outs of the platform when we started working together, so appreciate your time for all changes on top (I now know for next time).

I wish you guys all the luck with future projects :)

Siobhan Alexandria

Founder

-

Intogaia

I just have to say that working with you guys was absolutely fantastic! I can honestly say that it was the best experience I’ve ever had working with a developer/agency. Your team made everything crystal-clear, and the entire process was smooth as butter. You truly went above and beyond, explaining everything in detail - which was incredibly helpful. Compared to my past experiences with other agencies, I must say, you guys definitely exceeded my expectations. And kudos to the Loom video! It was super helpful in navigating the changes that were made. Thanks a bunch, and I can’t wait to work with you again!

Deel

CEO

-

Obro Labs

The only agency that are actually good at what they do!

Andreina Landis

CEO

-

Minimanimoo

Step Labs was absolutely amazing to work with! Matthew and his team made the process smooth from start to finish, and I couldn't be happier with the result. They completely nailed what I was looking for, and I am already planning on working with them again for the next project. It's a huge relief for me to have finally found a go-to agency that I can really trust and partner with to develop top tier web projects. I was impressed by the attention to detail, the transparency throughout the project, their professional recommendations to improve things, and the extra steps they took to make this website top notch, and their speedy turnaround. They were truly a treat to work with, I highly recommend Step Labs to anyone in need of their services.

Melanie Dudor

Founder

-

Mello Design Co

Pleasure working with you on this - thanks to you and all the team on the hard work (and perseverance) that’s gone into it. We’ve felt in good hands since day 1 and everyone I’ve shown the site to has had glowing feedback!

TJ Lee

CEO

-

Vagabond Digital

Step labs have been a pleasure to work with from collaborating with our U/X designer on wireframes to implementing our web build and tech stack that will help create a seamless experience for our members. Nothing has been too hard an ask and their solutions have been creative and without friction whilst helping us understand capabilities behind different approaches. Would recommend 11/10

Ed Morrison

Co-Founder

-

Roots Allotments

Had a really positive experience working with Step Labs. They went above and beyond to provide customizations to meet my wishlist, shared great insights on how to improve my site speed, and worked incredibly fast. I really appreciated the team working late nights/early mornings to accommodate my PST timezone from the UK - that meant so much! I liked having a slack channel with them for ease of communication and felt like they have a great grasp on site development/design. would definitely recommend!

Michelle Razavi

Founder

-

Elavi

Working with Step Labs was a very smooth process. Their team helped us to better define our place amogst our competitors with some great workshops.

These not only helped our perception of our website, but also our plans for the future of our brand. Beyond that, when it came to design and development, the team excelled.

They were very thorough throughout the design stage and extraordinarily quick to get development underway and finished.

We now have a beautiful website that not only looks good but is also strong in user experience and conversions.

Quinn Lovero

Videographer

-

Freelance

From beginning to end Step Labs not only grasped the vision and projection of Checkmates but helped create a product that encapsulated the story behind the brand too.

I wanted to work with a team who listened to our ideas and took them to the next level. Step labs did not disappoint, creating designs that went above and beyond all expectations. Matthew and his team became involved in many different areas within our startup including; UI and UX design, website design, pitch deck formatting and strategy.

All of which was done on deadline to the highest of standards. I couldn’t recommend Matthew and his team at Step Labs enough.

Leah Zabari

Founder

-

My Checkmates

Working with Step Labs was a pleasure and the end result has far exceeded my expectation. His work was always completed in good time and to a high standard, and super clear communication along the way. Our site is vastly improved, has had great feedback from visitors and finally does our brand justice. Thanks Matt & team.

Sam Winsbury

CEO

-

Kurogo

"They worked with us to formulate a clear and precise roadmap for how we were going to fix our Shopify store, which had been causing us problems for a long time."

Hannah Nicholas

CEO

-

Oceanus

Having worked with Step Labs on several occasions, one thing becomes overwhelmingly clear: they have boundless desire and will to help clients achieve their absolute best, and the results they achieve can truly help a nascent company, startup, or platform in delivering what is needed.

Their work rate is incomparable and you really will be getting a service that will outcompete any potential alternatives.

Bruno Kaapa

Director

-

Whitestar Group

From day 1 of our engagement with the Step Labs team, they were committed to bringing our ideas to life within a short period of time.

Their strategy process was comprehensive and multi-faceted; Step Labs facilitated several engaging and valuable workshops with key members of our team to understand our direction of travel and ambitions.

Matt and the Step Labs team are extremely talented and understand all the UX and UI principles to design a high-quality website that looks amazing and flows to ensure the best user experience.

We've been impressed with Step Labs attention to detail and meticulous nature throughout the process. They listened to what we wanted and have suggested ideas and features to push creative boundaries. Working with Step Labs has been a pleasure.

Lewis Baxter

Founder

-

Hullo

Matthew Attalah
Victor Chukwudolue
Rabby Fazly

Contact us

We're only 1 email, call, message or meeting away. We'd be happy to help with your query. Book in a time on our calendar so we can speak.

matthew@steplabs.xyz
London, UK
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