Peaceful Patios

Introduction

Sideserf Cake Studio, led by famous YouTube celebrity Natalie Sideserf, needed a website that reflected their unique brand and engaged their audience. They approached us to transform their existing eCommerce store into a high-performing, visually captivating site.

Backstory

This case study is for eCommerce businesses and online influencers who want to enhance their digital presence, improve user experience, and boost conversion rates through strategic design and development.

Sideserf Cake Studio, known for its artistic and realistic cake designs, needed an online store that could keep up with their innovative brand. The existing store failed to capture the essence of their creativity and did not engage customers effectively.

Process

We began by analysing the existing store and identifying areas for improvement. Our team then:

  • Suggested modifications to the newly created design with a focus on CRO
  • Integrated custom APIs for dynamic content
  • Enhanced the checkout process for better user experience

Fully Custom Cart with Shopify

We invested significant time and effort into creating a completely custom cart experience using Shopify. This endeavour was challenging but incredibly rewarding, as it allowed us to optimise the checkout process and increase conversions .

Extensive QA from Markup Comments

Our team meticulously reviewed and addressed every markup comment to ensure the highest quality and a bug-free experience. This attention to detail was crucial in providing a smooth and trustworthy user experience.

Engaging Hover States and Interactions

We implemented captivating hover states and interactions throughout the site to enhance user engagement and encourage product exploration. These subtle but impactful elements contributed to increased time on site and higher conversion rates.

Results

Before

  • A generic, underperforming eCommerce store
  • Lack of engaging elements and custom features
  • Inefficient checkout process

After

  • Custom Shopify theme with vibrant animations and fun colors
  • Custom sections displaying dynamic content from YouTube and Instagram
  • Streamlined, fully custom cart and checkout experience optimized for conversions

Summary

Our collaboration with Sideserf Cake Studio resulted in a transformed eCommerce store that perfectly aligns with their brand, engages users with dynamic content, and significantly improves the checkout process. This case study showcases our expertise as Shopify developers and our prowess in conversion rate optimization.

Hear from the client themself

Watch along as the Step Labs Founder, Matthew Attalah, gets in discussion with company CEOs & Founders to talk everything CRO, Step Labs processes, results, and more.

Explore More Case Studies

OUR APPROACH

Your Website Owes You Money - This Is How We Get It Back For You

We start with data

Before we begin working on improving your brand’s website, we must first understand where it’s going wrong.

We look at quantitative and qualitative sources of data to identify leaks in your funnel and then form a hypothesis on how to improve them.

Create a customised revenue growth roadmap

Fail to plan, plan to fail! We believe scaling from multi 6 to multi 7 figures is a simply a process.

But this looks different for everyone. So we create a specialised revenue growth roadmap focussed on 15 key areas of growth opportunity.

We spot problems

We keep an ongoing list of findings from multiple different sources of data. This allows us to interconnect findings and gain deeper insights on your website behaviour and customers.

We A/B Test

Testing allows us to take the guesswork out of growth. Our average win rate is 80%. But even in the losses, we see those as losses-avoided and learn from them.

Step Labs illustration

We start with data

Before we begin working on improving your brand’s website, we must first understand where it’s going wrong.

We look at quantitative and qualitative sources of data to identify leaks in your funnel and then form a hypothesis on how to improve them.

Step Labs illustration

We spot problems

We keep an ongoing list of findings from multiple different sources of data. This allows us to interconnect findings and gain deeper insights on your website behaviour and customers.

Step Labs illustration

Create a customised revenue growth roadmap

Fail to plan, plan to fail! We believe scaling from multi 6 to multi 7 figures is a simply a process.

But this looks different for everyone. So we create a specialised revenue growth roadmap focussed on 15 key areas of growth opportunity.

Step Labs illustration

We A/B Test

Testing allows us to take the guesswork out of growth. Our average win rate is 80%. But even in the losses, we see those as losses-avoided and learn from them.

CLIENTS LOVE US

Our Customers Really Love Us, See For Yourself

"I have to say - I am loving these improvements - you guys are doing an amazing job!!!! THANK YOU STEP LABS!!!!"

Tom Sanderson

Co-Founder, Kineon

"They worked with us to formulate a clear and precise roadmap for how we were going to fix our Shopify store, which had been causing us problems for a long time."

Hannah Nicholas

CEO, Oceanus

"Our site has vastly improved, has had great feedback from visitors and finally does our brand justice. Thanks Matt & team."

Sam Winsbury

Founder, Kurogo

"The only agency that are actually good at what they do!"

Andreina Landis

Minimanimoo

"They've ensured that the new website reflects the true essence of FixFinder and the exceptional solutions we offer to our valued clients."

Matthew Chambers

FixFinder

"Step labs have been a pleasure to work with from collaborating with our U/X designer on wireframes to implementing our web build and tech stack that will help create a seamless experience for our members. Nothing has been too hard an ask and their solutions have been creative and without friction whilst helping us understand capabilities behind different approaches. Would recommend 11/10!"

Ed Morisson

Co-Founder, Roots Allotments

"Pleasure working with you on this - thanks to you and all the team on the hard work (and perseverance) that’s gone into it. We’ve felt in good hands since day 1 and everyone I’ve shown the site to has had glowing feedback!"

TJ Lee

Founder, Vagabond Digital

"I just want to say thank you so much for all your hard work, time and effort, website looks great, very happy with it and excited to start scaling and get the brand out to people now.It was my first time understanding the building of a website with Shopify and I didn’t realise the ins and outs of the platform when we started working together, so appreciate your time for all changes on top (I now know for next time). I wish you guys all the luck with future projects :)"

Siobhan Alexandria

Founder, Intogaia

I have to say - I am loving these improvements - you guys are doing an amazing job!!!! THANK YOU STEP LABS!!!!

Tom Sanderson

Co-Founder

-

Kineon

A massive shoutout to the incredibly talented team for their hard work and dedication in bringing this vision to life. They've been partners every step of the way, ensuring that the new website reflects the true essence of FixFinder and the exceptional solutions we offer to our valued clients.

Matthew Chambers

CEO

-

Fixfinder

I just want to say thank you so much for all your hard work, time and effort, website looks great, very happy with it and excited to start scaling and get the brand out to people now.

It was my first time understanding the building of a website with shopify and I didn’t realise the ins and outs of the platform when we started working together, so appreciate your time for all changes on top (I now know for next time).

I wish you guys all the luck with future projects :)

Siobhan Alexandria

Founder

-

Intogaia

I just have to say that working with you guys was absolutely fantastic! I can honestly say that it was the best experience I’ve ever had working with a developer/agency. Your team made everything crystal-clear, and the entire process was smooth as butter. You truly went above and beyond, explaining everything in detail - which was incredibly helpful. Compared to my past experiences with other agencies, I must say, you guys definitely exceeded my expectations. And kudos to the Loom video! It was super helpful in navigating the changes that were made. Thanks a bunch, and I can’t wait to work with you again!

Deel

CEO

-

Obro Labs

The only agency that are actually good at what they do!

Andreina Landis

CEO

-

Minimanimoo

Step Labs was absolutely amazing to work with! Matthew and his team made the process smooth from start to finish, and I couldn't be happier with the result. They completely nailed what I was looking for, and I am already planning on working with them again for the next project. It's a huge relief for me to have finally found a go-to agency that I can really trust and partner with to develop top tier web projects. I was impressed by the attention to detail, the transparency throughout the project, their professional recommendations to improve things, and the extra steps they took to make this website top notch, and their speedy turnaround. They were truly a treat to work with, I highly recommend Step Labs to anyone in need of their services.

Melanie Dudor

Founder

-

Mello Design Co

Pleasure working with you on this - thanks to you and all the team on the hard work (and perseverance) that’s gone into it. We’ve felt in good hands since day 1 and everyone I’ve shown the site to has had glowing feedback!

TJ Lee

CEO

-

Vagabond Digital

Step labs have been a pleasure to work with from collaborating with our U/X designer on wireframes to implementing our web build and tech stack that will help create a seamless experience for our members. Nothing has been too hard an ask and their solutions have been creative and without friction whilst helping us understand capabilities behind different approaches. Would recommend 11/10

Ed Morrison

Co-Founder

-

Roots Allotments

Had a really positive experience working with Step Labs. They went above and beyond to provide customizations to meet my wishlist, shared great insights on how to improve my site speed, and worked incredibly fast. I really appreciated the team working late nights/early mornings to accommodate my PST timezone from the UK - that meant so much! I liked having a slack channel with them for ease of communication and felt like they have a great grasp on site development/design. would definitely recommend!

Michelle Razavi

Founder

-

Elavi

Working with Step Labs was a very smooth process. Their team helped us to better define our place amogst our competitors with some great workshops.

These not only helped our perception of our website, but also our plans for the future of our brand. Beyond that, when it came to design and development, the team excelled.

They were very thorough throughout the design stage and extraordinarily quick to get development underway and finished.

We now have a beautiful website that not only looks good but is also strong in user experience and conversions.

Quinn Lovero

Videographer

-

Freelance

From beginning to end Step Labs not only grasped the vision and projection of Checkmates but helped create a product that encapsulated the story behind the brand too.

I wanted to work with a team who listened to our ideas and took them to the next level. Step labs did not disappoint, creating designs that went above and beyond all expectations. Matthew and his team became involved in many different areas within our startup including; UI and UX design, website design, pitch deck formatting and strategy.

All of which was done on deadline to the highest of standards. I couldn’t recommend Matthew and his team at Step Labs enough.

Leah Zabari

Founder

-

My Checkmates

Working with Step Labs was a pleasure and the end result has far exceeded my expectation. His work was always completed in good time and to a high standard, and super clear communication along the way. Our site is vastly improved, has had great feedback from visitors and finally does our brand justice. Thanks Matt & team.

Sam Winsbury

CEO

-

Kurogo

"They worked with us to formulate a clear and precise roadmap for how we were going to fix our Shopify store, which had been causing us problems for a long time."

Hannah Nicholas

CEO

-

Oceanus

Having worked with Step Labs on several occasions, one thing becomes overwhelmingly clear: they have boundless desire and will to help clients achieve their absolute best, and the results they achieve can truly help a nascent company, startup, or platform in delivering what is needed.

Their work rate is incomparable and you really will be getting a service that will outcompete any potential alternatives.

Bruno Kaapa

Director

-

Whitestar Group

From day 1 of our engagement with the Step Labs team, they were committed to bringing our ideas to life within a short period of time.

Their strategy process was comprehensive and multi-faceted; Step Labs facilitated several engaging and valuable workshops with key members of our team to understand our direction of travel and ambitions.

Matt and the Step Labs team are extremely talented and understand all the UX and UI principles to design a high-quality website that looks amazing and flows to ensure the best user experience.

We've been impressed with Step Labs attention to detail and meticulous nature throughout the process. They listened to what we wanted and have suggested ideas and features to push creative boundaries. Working with Step Labs has been a pleasure.

Lewis Baxter

Founder

-

Hullo

Matthew Attalah
Victor Chukwudolue
Rabby Fazly

Contact us

We're only 1 email, call, message or meeting away. We'd be happy to help with your query. Book in a time on our calendar so we can speak.

matthew@steplabs.xyz
London, UK
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