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13 Min Read

Shopify Pages Templates

Shopify Pages Templates

Shopify Pages Templates

Last updated: 15/04/2023

Person using computer

Are you looking for the best Shopify page templates? Setting up an online store and building products can be daunting, but it doesn’t have to be.

With Shopify, your customers get engaging page experiences that keep them on your site longer.

How? Through high-quality page designs, personalized content delivery options, and more. In this blog post, we’ll discuss creating beautiful Shopify pages using their template designs to ensure your web pages always look their best!


Overview of Pages Templates and What They Offer

Shopify Pages Templates are designed to make setting up an online store and creating products easier. With Shopify, customers will be captivated by the engaging page experiences that keep them on your site longer.

These templates allow you to display high-quality page designs, personalize content delivery options, and more. This makes your web pages look even better and encourages customers to stay on the page.

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Shopify Pages Templates are made with a wide range of features that make them highly effective. They offer in-depth customization options, allowing you to easily create pages that match your brand identity.

Additionally, they come with pre-designed sections and elements such as header images, footers, fonts, and more. All this is done without coding knowledge or costly design tools. 

These templates enable you to add powerful functionality to your page designs, such as product search filters and reviews.

This allows customers to easily find what they’re looking for while browsing your store. Plus, it helps boost conversions by providing customers with detailed product information.

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Types of page templates available on Shopify

Shopify offers various page templates to ensure your customers have an optimal experience. With these customizable pages, you can easily design and create beautiful web pages with unique designs. 

The most popular template type is the “theme” template, which provides a more basic user interface for making changes and designing the page.

This template allows the user to make small changes such as text and color choices, background images, and font customization without needing coding knowledge.

The advantage of this type of template is that it is easy to use and customize quickly without any technical skills required. 

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While these templates are great for smaller changes, Shopify also offers “sections” templates for larger-scale edits or customizations.

This template allows you to add sections and customize different parts of the page quickly and easily. Sections templates are great for creating more complex pages with unique layouts, custom elements, and interactive features that engage your customers on your website. 

Shopify also provides “custom collections” templates that provide users with various pre-designed web pages that can be tailored to fit their needs.

Custom collection pages allow you to create beautiful and engaging web pages without needing any coding knowledge or experience. With these templates, you can quickly update and customize page designs with an easy-to-use interface. 

Shopify mobile

Optimizing Pages With Shopify Templates

Shopify has countless pre-made page templates for businesses that make setting up and designing pages easy. Whether creating a simple product page or an entire blog series, Shopify’s templates provide the tools to create beautiful pages that capture your customers’ attention.

As part of their customization options, you can easily edit your template’s color scheme and layout to ensure it looks great on all devices and browsers. 

Shopify on laptop

At WebFlow, we understand that no two businesses are alike and offer templates tailored for e-commerce stores, agencies, portfolios, and more. You can customize any pre-made design using our drag-and-drop interface to perfectly reflect your brand’s unique style.

We also offer advanced custom code options for those who want to take their page designs even further!

Once the code editor is open, look at the different theme template files in the left-hand column until you get to the Sections folder, template files, and click the folder icon to open it.

How to create high-converting landing pages using Shopify page templates

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When it comes to online stores, the success of your business can depend heavily on how well your web pages are designed and structured. Shopify offers an extensive library of page templates that you can use to create beautiful, engaging pages that will help convert customers. 

First, you’ll want to choose the type of page template you need; various options are available, from home pages to product detail pages. Once you select the best one for your needs, you can customize it with various features such as widgets, sections, images, video backgrounds, and more.

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Additionally, Shopify also provides powerful analytics tools so that you can track the success of each page in real-time and make data-driven decisions about further optimization.

Once you’ve customized your page according to your vision, it’s time to test it and ensure the content provides a great user experience.

This means checking everything from loading speed to responsiveness across multiple devices and ensuring the page elements are properly aligned and formatted for maximum impact. 

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Finally, ensure you measure your page’s success—not just in sales but also in engagement metrics like page views and time spent on site.

Optimizing each page design with Shopify’s templates allows you to create beautiful pages that will help convert customers quickly and easily! 

Tips for creating a compelling call-to-action with Shopify page templates

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Creating a compelling call-to-action (CTA) is essential to growing your online store. With additional page templates, you can create pages that make an impact on visitors and encourage them to take action. Here are a few tips for creating effective CTAs:

1. Choose the right words: 

It’s important to pick the right words when crafting your CTA. Your goal should be to capture the attention of visitors and inspire action.

Use powerful verbs like “discover,” “explore,” or “subscribe” in your button text instead of generic phrases like “click here” or “submit now.” 

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  • Incorporate visuals: 

Visuals can be the difference between an effective and ineffective CTA. Whether it’s a photo, graphic, or video, visuals help to draw the eye and make your message more memorable.

Try incorporating visuals into your Shopify page template design for maximum impact. 

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  • Make sure it stands out: 

You want your CTA to stand out from other content on the page so visitors don’t miss it. Use contrasting colors and text sizes to create contrast within your page design.

Use whitespace around the CTA button to ensure it stands out against other elements like images or text blocks. 

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Troubleshooting Common Issues with Pages Templates

Shopify page templates help you create a stunning page layout and design quickly. However, there are common issues that you may encounter when using these templates. Here are some of the most common problems you might experience: 

  • Poor Customization Options:

Shopify’s templates offer limited options for personalizing the look and feel of your pages. You may find yourself stuck trying to make minor changes to the template that aren’t possible with the available customization tools. 

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  • Lack of Advanced Features:

If you’re looking for more than basic web pages, it cannot be easy to find advanced features on Shopify’s templates, such as interactive elements or animation effects. 

  • Incorrect Layout Resizing:
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The layout may become distorted or unreadable when you scale the page size to fit different devices, such as mobile or tablet. This can be especially true with complex page designs. 

Fortunately, Shopify has many resources and tutorials to help you work through any issues using their templates.

It’s also important to remember that Shopify constantly improves its services and adds new features, so it’s worth checking back regularly for updates. 

How to Keep Your Shopify Pages Template Looking Fresh

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Shopify page templates are designed to help you create beautiful, engaging web pages quickly and easily.

With predefined designs and a range of customization options, they can create the perfect look for your store’s homepage, product pages, and more. 

To give customers an even better experience, use the Shopify page template designer to customize your template with backgrounds, images, videos, text styles, colors, fonts—even custom HTML or JavaScript edit code!

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This helps make sure every page looks unique and professional. You can also take advantage of specific Shopify features such as “quick view,” allowing customers to preview products without leaving their current page. 

Once your shop is up and running, you can use Shopify’s A/B testing tools to compare and contrast different page versions and determine which performs best. This will help you make sure your pages are always up-to-date and relevant. 

Customizing your product page template with these features ensures they always look fresh and engaging for your customers. So don’t wait—start designing beautiful web pages today! 

Examples of successful Shopify pages that have utilized custom templates

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Customizing your Shopify page design is the best way to ensure your online presence looks and feels unique.

Customers who visit an online store need a unique experience that makes them want to stay on the site longer.

Here are some examples of successful Shopify pages that have used custom templates for their web pages: 

Outdoor Gear Supply:

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This online outdoor equipment store created a custom Shopify page custom page template that showcases their brand’s unique outdoor lifestyle.

The new template includes stunning visuals and easy navigation, letting customers explore the store easily. 

Fashion Boutique:

This fashion store used a Shopify page template to create an immersive customer experience. With its clean layout, vivid colors, dropdown menu, and high-quality images, shoppers can quickly find exactly what they want. 

Home Decor and Furniture Store:

laptop on desk

This home decor shop utilized a custom Shopify page design to showcase its products in an eye-catching manner.

They incorporated multiple categories into the same page design so visitors could easily navigate the website.

Additionally, the store offers a personalized search filter that allows customers to find exactly what they want. 

These are just a few examples of how a custom Shopify page default template can help create an engaging customer experience on your site. By using these templates, you can ensure that your web pages look polished and professional.

With the right template, you’ll be able to showcase your Shopify product page in a way that resonates with customers, giving them a memorable experience that keeps them coming back! 

Benefits of customizing a page template to your brand’s unique style

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Shopify page templates provide a great starting point for creating an online store that reflects your brand’s unique style. Customizing your pages helps you ensure customers have the best experience when they land on your site and make their first purchase. Here’s how customizing a template can benefit your business:

Brand recognition:

Giving your page template a custom look and feel helps to establish brand recognition with customers. A unique style can give customers an immediate impression of your business and encourage them to spend more time on your site.

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Improved usability:

Having a consistent look and feel for all your pages makes navigating the website easier for customers. This will make their shopping experience smoother and more enjoyable, encouraging them to return to your store and make additional purchases.

Increased engagement:

Customizing your page template with the right visuals can help attract customers and keep them engaged with your site. Adding images, videos, and other media can create a visually appealing experience that encourages customers to stay on your pages longer.

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Increased conversions:

Customizing your page templates can also help increase conversion rates. Presenting customers with a consistent design throughout the shopping experience can make it easier for them to make decisions and complete their purchases.

You can create an online store tailored to your brand and customers by customizing your Shopify page templates. This will help improve the customer experience, increasing engagement and conversions. Get started today to give your store a unique look that stands out from the competition!

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Troubleshooting Common Issues with Shopify Page Templates

If you’re new to building a website or creating digital content, Shopify’s vast array of page templates can seem daunting.

However, understanding how each template works and troubleshooting any issues is essential for a successful online presence. Here are some common problems encountered when using Shopify page templates and tips for resolving them.

online shopping

1. Navigation Issues:

Building a navigational structure is the most crucial element of any website. It’s important to ensure that your navigation structure is logical and easy to use, as this will give visitors an effortless experience when navigating your site. Check all navigation levels regularly for errors, broken links, and incorrect redirects.

2. Layout Issues:

Layouts are the foundation of your website design and should be well-structured for a functional yet visually appealing look. Misalignments, broken sections, and misplaced elements can all lead to layout issues, so double-check everything before publishing your page template.

online shopping

3. Image Issues:

Incorrectly sized and low-quality images are common problems with page templates. Ensure that your template includes correctly sized images, which will help create a clean and polished look. Furthermore, only high-resolution photos will maintain a sharp appearance even when viewed on larger screens.

If you’re having trouble with any of the above issues, it’s always worth looking through Shopify’s comprehensive support page for helpful tips and advice.

Don’t be afraid to experiment with different layouts, designs, and features, as this can help you better understand your page templates’ capabilities.

Using Third-party Themes to Create Stunning, Engaging Pages on Shopify

online shopping outdoors

Shopify is one of the most popular e-commerce platforms available today. With Shopify, you can create an online store quickly and easily—but if you want to take your website’s look and feel to the next level, you can create beautiful custom pages with a combination of third-party themes and templates from Shopify.

And if you're looking for the next step up, you can opt for a Custom built Shopify theme. Read our guide on Shopify Custom Theme Development for more info.

Shopify provides dozens of themes to choose from, and you can customize your pages with various tools, such as drag-and-drop editors and widgets. Third-party developers create themes that come in both free and paid options. Each theme includes team plates that you can use to create stylish, professional pages for your store.

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When you’re looking for a theme, consider the most important features of your store—navigation menus, product display options, and page layout tools. For example, some themes offer built-in SEO tools that can help you optimize your pages for search engine rankings.

Other themes might be designed with specific audiences, such as fashion-forward stores or businesses catering to a younger demographic.

Once you’ve selected your theme, the next step is to create beautiful pages with the available Shopify page templates. Dozens of templates are available for different pages—product pages, blog posts, and contact forms.

The templates are pre-designed, so you can quickly and easily customize them to create stunning pages that reflect your brand’s unique style and identity.

Analyzing the Performance of Your Shopify Pages & Making Adjustments as Needed

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If you want to increase the performance of your Shopify pages, it’s important to analyze how they are performing. This can be done by looking at metrics such as page visits, time on site, bounce rate, and conversion rate. Tracking these metrics regularly allows you to adjust your Shopify pages to optimize their performance.

For example, if your page visits and time on site are low, you may want to experiment with different Shopify page templates or design elements to make the page more engaging for visitors. Additionally, you may want to test different calls-to-action or headlines to determine which ones are most effective in driving conversions.

Online tools

From analyzing the performance of your Shopify pages, you can also gain insight into additional improvements that could be made. This could involve testing out different content to include on a particular page or experimenting with new features like product reviews or customer surveys.

By making small tweaks and adjustments to your Shopify pages, you can ensure they are as effective and engaging as possible.

Getting Started with Pages Templates

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Shopify Pages Templates are a great way to create custom, professional-looking pages without needing any coding knowledge. With Pages Templates, you can quickly and easily create dynamic pages containing text, photos, videos, audio clips, and more. You can also control the layout of your page with simple drag-and-drop features.

You must access the Shopify Pages Template section within your Shopify account to get started. From there, you’ll have access to a range of page templates that are already pre-built and ready for you to use. You can choose from various options, from blank pages with no content to pages with pre-populated content and layout options.

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Once you’ve selected the template that best suits your needs, you can customize it using the drag-and-drop features in the editor. This allows you to move elements around, add text or photos, change font sizes, and more. You can also preview your page before you make it live, allowing you to make sure that everything looks exactly how you want it.

Once you’re happy with the design of your Shopify Page Template, all that’s left to do is click ‘Publish’ and watch as your custom page is launched into the world! Whether you’re just starting to create webpages or are a seasoned professional, Page Templates make creating beautiful, custom pages easy in no time.

Optimizing Your Site for Mobile Devices

Shopify website on mobile

When creating a successful website, optimizing for mobile devices is key. With every Shopify Pages template, you can be sure that your site will look great on any device. Our templates are fully optimized for mobile, so your customers can easily purchase from their smartphones or tablets.

Plus, each template is designed with responsive design in mind, so you don’t have to worry about your site looking stretched or distorted. This makes it easy for customers to navigate and find what they want on any device. With our Page templates, creating a beautiful website that looks great on any device has never been easier!

Email from Shopify on mobile

Simple Customization Options

Page templates make customizing your website to suit your unique needs easy. With our simple drag-and-drop editor, you can change the design of any template quickly and easily.

You can add images, video, and text or embed third-party tools like a newsletter signup form or custom widgets. You can also rearrange the page layout and adjust fonts, colors, and more. Our template file gives you all the flexibility you need to create a truly unique website.

shopify website on mobile. business ideas

Secure Shopping Cart

When it comes to creating an online store, security is paramount. All Page templates come with secure shopping cart features, so you can rest assured that all customer data is kept safe and secure.

Plus, our templates come integrated with Shopify’s Payment Gateway, making it easy to accept payments worldwide. With our secure payment processing and intuitive checkout process, customers will have a smooth and seamless shopping experience every time they visit your store.

Our Page templates offer the perfect solution for businesses of all sizes, from small startups to large enterprises.

With simple customization options, secure shopping carts, and mobile optimization, you can be sure that your website will look great on any device and provide customers with a great shopping experience. Get started today and create the perfect website for your business!

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I hope this blog post has shown you the power of Shopify page templates and how they can help make your web pages look their best.

With these templates, you can create beautiful, engaging pages that will keep customers on your site longer.

Whether you use a template as-is or customize it to fit your needs, Shopify is an excellent choice for creating engaging and impressive web pages.

Frequently Asked Questions

How do I find the best Shopify page templates?

Shopify has a library of templates folder that you can choose from. Simply go to their page themes section and browse the selection. You can also search by categories, such as e-commerce, blog, portfolio, theme editor, etc. Once you find a design that works for your website, click ‘Install’ to get started.

Are Shopify templates customizable?

Absolutely! Shopify page templates are highly customizable, allowing you to change pages or sections of your website in just a few clicks. You can customize fonts and colors, add images, embed videos, and more. You can also use apps like Webflow to click Create template stunning custom page designs.

What are the benefits of using Shopify page templates?

Shopify page templates provide a great way to display content in an organized and visually appealing manner. By creating unique pages, you can ensure that each page on your website is optimized for search engines and your customers.

Are there any alternatives to Shopify page templates?

Yes! Many websites create pages using third-party options like WordPress, Squarespace, and Wix. However, these platforms generally require more technical knowledge than Shopify page templates. Additionally, they often don’t offer the same level of customization or integration with other Shopify features.

What are some of the most popular Shopify page templates?

Popular Shopify page templates include Booster Theme, Gridzio, and Debutify. These templates offer great customization options, allowing you to create custom templates and an engaging page for your store without coding or design knowledge.

We hope this article gave you some insight on Page Templates and helped you on your journey to making an awesome Shopify store.

If you want to build a custom theme, we'd love to be in the team that helps you with that project. Feel free to contact us below!

We are Step Labs - a Webflow & Shopify web design & development agency! If you want to build a beautiful and high-performing website, contact us at

Written By: Victor @ Step Labs

Matthew Attalah
Victor Chukwudolue
Rabby Fazly

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