Anacott Transforms Digital Presence with Strategic Website Rebuild

Before working with us, Anacott’s digital presence did not reflect the scale or quality of their work.

Their portfolio lived almost entirely in PDF documents, where information was fragmented, difficult to navigate, and impossible to consume in a clear narrative. As a result, many projects were either underrepresented or not shown at all.

Their existing website was outdated, non-responsive, and built on an old structure that limited both usability and future growth. Rather than supporting the brand, the site acted as a blocker to credibility and clarity.

This presented a clear opportunity: transform Anacott’s online presence into a structured, modern platform that could clearly communicate their capabilities and projects.

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Anacott’s website was not serving a clear purpose.

From a user perspective, the experience was confusing and inefficient:

• Poor UX with no clear journey or hierarchy
  
  
• Heavy, unoptimised images affecting performance
  
  
• No clear objective for the site (portfolio, credibility, lead support)
  
  
• Strong portfolio content existed, but it was not presented in a way that highlighted value
  
  

The site functioned more as a static archive rather than a strategic digital asset.

Methodology

We approached the engagement through two parallel tracks:

1. Complete website redesign
   
   
2. Full rebuild on a modern, stable foundation
   
   

This allowed us to rethink both how the brand is presented and how the platform performs.

Strategic Rationale

Rather than iterating on a weak foundation, we opted for a full rebuild:

• New UI designed from scratch
  
  
• Modern frontend architecture
  
  
• A system that could scale with future projects and content
  
  

This ensured the site would not just look better, but work better long-term.

As the project progressed, the strategy evolved from “website refresh” to digital positioning.

We refined:

• Content hierarchy to prioritise clarity
• Portfolio presentation to better tell the story behind each project

Deliverables

• Fully redesigned and rebuilt website
  
  
• Modern, stable frontend architecture
  
  
• Structured and scalable case studies / portfolio system
  
  

Channels / Platforms

• Figma (design & system)
  
  
• Webflow (development & CMS)
  
  

Key Milestones

• Legacy site stabilised and replaced
  
• New design system implemented
• Portfolio fully migrated from PDFs to web