Anacott Transforms Digital Presence with Strategic Website Rebuild
This case demonstrates how a full website rebuild can transform a digital presence from a static PDF repository into a true reflection of capability.
Anacott now has a platform that clearly showcases their construction and real estate projects, supports their brand positioning, and works as a long-term digital asset, not just an online brochure.
Improved usability and responsiveness across devices
Faster load times due to optimised images and structure
Clearer communication of services and projects
Stronger professional credibility
Absolutely! Here’s a sharper, more compelling version in that polished, outcome-driven style:
Before partnering with us, Anacott’s digital presence failed to capture the true scale and caliber of their work. Their project portfolio was buried in fragmented, static PDFs, making it challenging for visitors to navigate, understand, or appreciate the full breadth of their capabilities. Many of their most impressive projects were lost in the shuffle, underrepresented or not featured at all.
The existing website compounded the problem: outdated, non-responsive, and constrained by an obsolete framework, it hurt both credibility and user experience. Instead of supporting Anacott’s brand and growth, the site became a barrier, creating confusion rather than clarity.
This gap revealed a significant opportunity: to reimagine Anacott’s digital presence as a modern, structured platform, one that brings their portfolio to life, reinforces brand authority, and drives business growth.
Key Challenges
Organising a large amount of information into a clear, logical story
Translating PDF-based content into a web-first experience
Creating a structure that allowed projects to be showcased properly
Aligning the website with a professional, technical audience
Anacott’s website was not serving a clear purpose.
From a user perspective, the experience was confusing and inefficient:
- Poor UX with no clear journey or hierarchy
- Heavy, unoptimised images affecting performance
- No clear objective for the site (portfolio, credibility, lead support)
- Strong portfolio content existed, but it was not presented in a way that highlighted value
The site functioned more as a static archive rather than a strategic digital asset.
Methodology
We approached the engagement through two parallel tracks:
- Complete website redesign
- Full rebuild on a modern, stable foundation
This allowed us to rethink both how the brand is presented and how the platform performs.
Strategic Rationale
Rather than iterating on a weak foundation, we opted for a full rebuild:
- New UI designed from scratch
- Modern frontend architecture
- A system that could scale with future projects and content
This ensured the site would not just look better, but work better long-term.
Key Strategies
Clear articulation of services and project use cases
Portfolio structured around storytelling, not file dumps
Design system aligned with professional, technical audiences
Responsive, performance-conscious layouts
As the project progressed, the strategy evolved from “website refresh” to digital positioning.
We refined:
- Content hierarchy to prioritise clarity
Portfolio presentation to better tell the story behind each project
Deliverables
- Fully redesigned and rebuilt website
- Modern, stable frontend architecture
- Structured and scalable case studies / portfolio system
Channels / Platforms
- Figma (design & system)
- Webflow (development & CMS)
Key Milestones
- Legacy site stabilised and replaced
- New design system implemented
Portfolio fully migrated from PDFs to web