Elevate your Shopify Store
beyond the platform’s limits
When Shopify’s defaults fall short, we step in with custom-built applications designed around your business logic, workflows, and growth goals — all engineered to scale as you do.
Custom Web Applications that transform your e-commerce business
Your Shopify store has potential that standard apps and themes can’t unlock. We build custom web applications that integrate seamlessly with your store, delivering the exact functionality your business needs to scale, automate, and stand out.
Our team designs and builds custom functionality around how your business actually operates. Whether you need advanced logic, deeper integrations, or entirely new workflows, we create scalable systems that remove limitations and support long-term growth.
+250% higher conversion rate
+51% higher conversion rate
+193% revenue growth
+13% sale
+69% post-purchase revenue
+124% revenue growth
$100k+ monthly value added
+53% higher conversion rate
+70% sales increase
48% higher conversion rate
Web Applications built to extend Shopify
What you get as our partner
From custom architecture to long-term scalability, we design and build web applications that remove platform limits, automate complexity, and unlock new ways to grow — without breaking your Shopify stack.
Custom-Built for Your Business
No workarounds. No compromises.
Every application is designed around your workflows, data, and growth model — not the constraints of off-the-shelf tools.
Native Shopify Integration
Feels built-in, not bolted on.
We leverage Shopify’s APIs to ensure your app works seamlessly with your store, stays secure, and syncs data in real time.
Scalable, Future-Proof Architecture
Built for what’s next.
Modern frameworks and clean architecture mean your app grows with your business — without costly rebuilds later.
Automation That Saves Time
Fewer manual processes.
Replace repetitive tasks with smart automation that reduces operational overhead and frees your team to focus on growth.
Performance Without Trade-Offs
Fast, reliable, resilient.
We engineer applications for speed and stability — protecting UX, conversions, and revenue under real-world load.
Complex Logic, Simple UX
Power without friction.
From pricing engines to product configurators, we hide complexity behind interfaces your team and customers actually enjoy using.
Full Ownership & Control
Your product. Your IP.
You own the code, the logic, and the roadmap — no vendor lock-in, no dependency on third-party limitations.
Measurable, Scalable Impact
Systems that compound.
More efficiency, stronger customer experiences, and infrastructure that supports sustainable revenue growth at scale.
Custom builds. Measurable impact.
See how purpose-built web applications have enabled brands to automate workflows, improve customer experiences, and scale Shopify in ways off-the-shelf tools can’t.
Start With Data
We find the leaks your analytics can’t hide.
Before we optimize anything, we diagnose everything. We analyze quantitative and qualitative data to uncover leaks, friction points, and hidden revenue opportunities.
Diagnoses based on real user behavior — not guesswork
Clear, data-backed hypotheses for what needs fixing
From Us: Crushing Gifting Friction. How Our Tokenized Ecosystem Redefined Luxury for Group Contributions
From Us was conceived as a new category of gifting: combining a digital message board with the option to attach luxury, physical gifts curated from independent boutiques.
At inception, the concept existed as:
- A clear brand vision
- Strong boutique relationships
- Early customer demand signals
However, there was no technical platform capable of:
- Supporting group contributions
- Abstracting gift value into a flexible token system
- Seamlessly connecting digital messages with physical fulfilment
FundReporting CRUSHES Financial Chaos: 70% Faster Reporting, Flawless NAV & Bulletproof Audits with Bespoke Platform
Before engaging with us, the client managed fund reporting, NAV calculations, and investor records through a fragmented setup combining Excel models, manual reconciliations, and ad-hoc reporting tools.
This approach worked at a small scale but became increasingly fragile as:
- The number of investors grew
- Multiple share classes were introduced
- Reporting frequency increased
- Audit and investor transparency expectations rose
The lack of a unified system created operational risk, inefficiencies, and limited scalability.
Kineon Ignites 534% Revenue Growth with CRO-Driven Expansion
Kineon operates a successful Shopify-based DTC store (kineon.io) selling medical-grade products directly to consumers.
As the business expanded, a growing network of medical practitioner partners (clinics, physiotherapists, orthopaedists) required a distinct B2B experience.
Prior to the engagement:
- Practitioners used the standard consumer storefront
- Partner discounts were managed manually
- Sales attribution via partner codes lacked transparency
- Educational and marketing materials were distributed ad hoc
This setup did not scale and risked undermining both brand control and partner relationships.
Kensington Media House: From Digital Embarrassment to Industry Authority, Fueled by Proprietary Innovation
Kensington Media House is a well-established specialist in email marketing, working with high-value brands and managing complex lifecycle, campaign, and CRM programmes.
Despite their position in the market, their public website:
- Was partially broken
- Contained outdated content and layouts
- Failed to reflect their technical expertise or authority
This created a credibility gap between:
- The sophistication of their actual work
- The perception created by their digital presence
Look Our Way Drives 13% Sales Lift with CRO-Optimized Shopify Enhancements
Look Our Way is an 8 figure Shopify ecommerce brand with solid fundamentals already in place.
Before working with Step Labs, the site was performing consistently but had clear conversion and UX gaps within the existing Shopify theme, limiting further growth.
Look Our Way Drives 13% Sales Lift with CRO-Optimized Shopify Enhancements
Sales Lift
Kineon Ignites 534% Revenue Growth with CRO-Driven Expansion
Kensington Media House: From Digital Embarrassment to Industry Authority, Fueled by Proprietary Innovation
Our proven path to scalable Shopify systems
From deep discovery to custom architecture and ongoing iteration, this is the structured process we use to design, build, and deploy web applications that power long-term growth.
We start by understanding your business challenges, workflows, and growth constraints — not just technical requirements. This phase defines the real problems to solve and ensures every build ties directly to revenue, efficiency, or scale.
We translate insights into a clear technical blueprint. From data flows to user journeys, we design scalable architectures that feel native to Shopify while removing the limitations holding your operations back.
Our team builds your application using modern, maintainable technologies and deep Shopify API integrations. Every feature is tested for performance, security, and real-world use before launch.
Post-launch, we monitor performance, refine functionality, and support ongoing evolution. As your business grows, your application grows with it — without costly rebuilds or technical debt.
Your Next Stage of Growth Starts Here
If you’re ready for higher conversions and predictable revenue, our team is ready to make it happen.
Your questions, answered
We believe in clear answers, no jargon, and total transparency — here’s what to know before we launch your CRO roadmap.
A CRO agency improves website performance through a combination of research, experimentation, and implementation. This typically includes:
- Analysing user behaviour, funnels, and drop-off points using analytics and session data.
- Conducting qualitative research such as UX reviews, customer insights, and user testing.
- Identifying and prioritising conversion opportunities with the highest revenue impact.
- Designing and building experiments (A/B tests or controlled rollouts).
- Measuring results statistically and scaling winning changes across the site.
The outcome isn’t just a higher conversion rate; it’s better user experiences and stronger commercial performance.
Yes. Step Labs covers strategy, design, and development as part of a single integrated process.
This means we don’t just recommend improvements; we design, build, test, and deploy them. From UI/UX and creative assets through to front-end and Shopify development, everything is implemented with performance and scalability in mind.
Both.
We regularly work on full website builds and rebuilds, as well as optimising existing sites. Whether it’s a Shopify store, a custom ecommerce experience, or a content-driven site, we design and build with conversion performance baked in from day one, not added later.
Yes. We work on web applications, custom flows, and product-led experiences, not just marketing pages.
Our approach applies CRO and UX principles to SaaS platforms, tools, and internal or customer-facing web apps. This helps teams improve activation, retention, usability, and monetisation across complex journeys.
Step Labs goes beyond traditional CRO to support end-to-end performance optimisation across channels and platforms.
Alongside website experimentation, design, and development, we also work on:
- Amazon optimisation, including PDP structure, imagery, copy, and conversion drivers.
- Generative Engine Optimisation (GEO), ensuring brands are accurately represented and surfaced within AI-driven search and recommendation engines.
- Creative design for performance, such as landing pages, PDPs, site visuals, and messaging systems that support paid media, without managing ad spend.
All of this work is underpinned by a data-driven, analytical approach. We use tools like Microsoft Clarity for heatmaps, session recordings, and behavioural insights, alongside advanced analytics, customer data, and leading A/B testing platforms to validate decisions and measure impact.
We’re also experienced working within modern ecommerce and product stacks, with strong partnerships across Shopify and best-in-class apps, allowing us to move quickly without compromising technical quality.
In short, Step Labs acts as a single performance partner, combining strategy, design, development, experimentation, and emerging optimisation disciplines to drive measurable growth.
CRO improves the efficiency of every other marketing channel you run.
When conversion rates increase, the same ad spend, SEO traffic, and email traffic generate more revenue without increasing acquisition costs. This often makes CRO one of the highest-ROI growth investments a business can make, especially for ecommerce brands.
In practical terms:
Traffic × Conversion Rate × AOV = Revenue
Improving any of these through CRO compounds growth across your entire funnel.
Many agencies treat CRO as isolated A/B testing. We don’t.
Our approach combines deep UX insight, commercial prioritisation, and disciplined experimentation, with a clear focus on revenue impact rather than surface-level wins.
We prioritise changes that move core business metrics, such as conversion rate, AOV, LTV, and profit, not vanity uplifts.
CRO is treated as an ongoing system, not a series of disconnected tests.
This depends on factors such as traffic volume, conversion maturity, and technical setup. However, most structured CRO programmes begin delivering measurable performance improvements within the first 8–12 weeks.
Early wins often come from high-impact areas like PDPs, carts, checkout flows, and offer presentation, while longer-term gains compound as insights build over time.
Yes. We regularly work alongside in-house teams, developers, designers, and paid media agencies.
This collaborative model often produces the strongest results, as CRO insights feed directly into product decisions, creative strategy, and acquisition performance. We integrate into existing workflows rather than replacing them.
If you’d like to explore whether CRO is a good fit for your business, you can get in touch via our contact page. We’ll review your site, understand your goals, and recommend whether a CRO programme makes commercial sense. No obligation, no generic pitch.