Optimize Amazon for revenue
beyond platform guesswork
We analyze, test, and optimize every element of your Amazon presence to drive measurable gains in conversion rate, rank, and ROI.
Amazon CRO that turns visibility into revenue
Your Amazon listings have traffic — but untapped conversion potential. We optimize every element of your detail pages through structured experimentation, from copy and imagery to keyword strategy, turning more sessions into sales.
Our team audits competitors, runs continuous A/B tests with Amazon Experiments, and scales proven winners across your catalog. The result: higher conversion rates, stronger rankings, and compounding ROI driven by data — not guesswork.
+250% higher conversion rate
+51% higher conversion rate
+193% revenue growth
+13% sale
+69% post-purchase revenue
+124% revenue growth
$100k+ monthly value added
+53% higher conversion rate
+70% sales increase
48% higher conversion rate
Amazon optimization built to outperform competitors
What you get as our partner
Everything you need to turn your Shopify store into a consistent revenue engine — delivered fast, tested weekly, and measured relentlessly.
Bi-Weekly Competitor Intelligence
Never guess your next move.
Every two weeks, we break down 2–3 competing listings to uncover pricing strategies, content angles, visual trends, and keyword gaps you can exploit immediately.
SEO Copy Testing & Optimization
Rankings that actually convert.
We continuously test titles, bullets, and descriptions using Amazon Experiments — improving search visibility and conversion rate, not one at the expense of the other.
Conversion-Focused Image Optimization
Images that win the click.
We redesign and test 4–5 images per week to maximize CTR, engagement, and buyer confidence across detail pages and storefronts.
Multivariate Experiment Management
Clean data. Clear winners.
We set up, monitor, and validate every experiment to ensure proper sample sizes, reliable results, and decisions you can confidently scale.
Continuous Listing Optimization
Always improving, never static.
Winning variants become the new baseline, feeding the next round of hypotheses so performance compounds instead of plateauing.
Conversion Rate Lift
More buyers from the same traffic.
By refining content, visuals, and structure, we systematically remove friction and hesitation that block customers from purchasing.
ROI-Driven Decision Making
Every change earns its place.
Tests are prioritized by revenue impact — not vanity metrics — so effort is focused where it moves sales fastest.
Strategic Reporting & Reviews
Visibility into what’s working.
Quarterly performance reviews benchmark results against competitors and baselines, with clear next steps to keep growth compounding.
Real Shopify stores. Real revenue wins.
Explore how our data-driven CRO framework has helped brands lift conversions, increase AOV, and unlock predictable growth across their entire Shopify funnel.
Start With Data
We find the leaks your analytics can’t hide.
Before we optimize anything, we diagnose everything. We analyze quantitative and qualitative data to uncover leaks, friction points, and hidden revenue opportunities.
Diagnoses based on real user behavior — not guesswork
Clear, data-backed hypotheses for what needs fixing
BillionDollarBeauty Achieves 70% YoY Sales Growth with Unified CRO Strategy
Before working with us, BillionDollarBeauty was already an established ecommerce brand with strong brand recognition and consistent sales.
However, there were clear opportunities to improve conversion efficiency, optimise seasonal performance, and better align website execution with broader marketing and sales efforts.
JazzUp Co. Rockets to 124% Revenue Growth with Amazon Overhaul
Before working with us, JazzUp Co had an established ecommerce operation but lacked structured optimisation across sales channels and growth levers.
Their Amazon presence was not fully implemented, and growth opportunities across acquisition and retention were underdeveloped.
BillionDollarBeauty Achieves 70% YoY Sales Growth with Unified CRO Strategy
Higher conversion rate
JazzUp Co. Rockets to 124% Revenue Growth with Amazon Overhaul
Revenue growth
Our proven path to Higher Conversions
From deep audits to rapid experimentation, this is the step-by-step system we use to transform Shopify storefronts into high-performance growth engines.
We analyze your listings, category benchmarks, and competitor strategies to uncover keyword gaps, content weaknesses, and conversion blockers across your catalog.
Each optimization starts with a clear hypothesis. We craft multiple copy and image variants designed to improve click-through, conversion rate, and search visibility — all mapped to Amazon’s ranking signals.
Using Amazon Experiments, we run controlled A/B tests on titles, bullets, descriptions, and imagery. Tests are monitored for statistical validity to ensure reliable, actionable results.
Winning assets are locked in, underperformers are iterated, and insights feed the next optimization cycle — steadily increasing conversion rate, organic rank, and ROI over time.
Your Next Stage of Growth Starts Here
If you’re ready for higher conversions and predictable revenue, our team is ready to make it happen.
Your questions, answered
We believe in clear answers, no jargon, and total transparency — here’s what to know before we launch your CRO roadmap.
A CRO agency improves website performance through a combination of research, experimentation, and implementation. This typically includes:
- Analysing user behaviour, funnels, and drop-off points using analytics and session data.
- Conducting qualitative research such as UX reviews, customer insights, and user testing.
- Identifying and prioritising conversion opportunities with the highest revenue impact.
- Designing and building experiments (A/B tests or controlled rollouts).
- Measuring results statistically and scaling winning changes across the site.
The outcome isn’t just a higher conversion rate; it’s better user experiences and stronger commercial performance.
Yes. Step Labs covers strategy, design, and development as part of a single integrated process.
This means we don’t just recommend improvements; we design, build, test, and deploy them. From UI/UX and creative assets through to front-end and Shopify development, everything is implemented with performance and scalability in mind.
Both.
We regularly work on full website builds and rebuilds, as well as optimising existing sites. Whether it’s a Shopify store, a custom ecommerce experience, or a content-driven site, we design and build with conversion performance baked in from day one, not added later.
Yes. We work on web applications, custom flows, and product-led experiences, not just marketing pages.
Our approach applies CRO and UX principles to SaaS platforms, tools, and internal or customer-facing web apps. This helps teams improve activation, retention, usability, and monetisation across complex journeys.
Step Labs goes beyond traditional CRO to support end-to-end performance optimisation across channels and platforms.
Alongside website experimentation, design, and development, we also work on:
- Amazon optimisation, including PDP structure, imagery, copy, and conversion drivers.
- Generative Engine Optimisation (GEO), ensuring brands are accurately represented and surfaced within AI-driven search and recommendation engines.
- Creative design for performance, such as landing pages, PDPs, site visuals, and messaging systems that support paid media, without managing ad spend.
All of this work is underpinned by a data-driven, analytical approach. We use tools like Microsoft Clarity for heatmaps, session recordings, and behavioural insights, alongside advanced analytics, customer data, and leading A/B testing platforms to validate decisions and measure impact.
We’re also experienced working within modern ecommerce and product stacks, with strong partnerships across Shopify and best-in-class apps, allowing us to move quickly without compromising technical quality.
In short, Step Labs acts as a single performance partner, combining strategy, design, development, experimentation, and emerging optimisation disciplines to drive measurable growth.
CRO improves the efficiency of every other marketing channel you run.
When conversion rates increase, the same ad spend, SEO traffic, and email traffic generate more revenue without increasing acquisition costs. This often makes CRO one of the highest-ROI growth investments a business can make, especially for ecommerce brands.
In practical terms:
Traffic × Conversion Rate × AOV = Revenue
Improving any of these through CRO compounds growth across your entire funnel.
Many agencies treat CRO as isolated A/B testing. We don’t.
Our approach combines deep UX insight, commercial prioritisation, and disciplined experimentation, with a clear focus on revenue impact rather than surface-level wins.
We prioritise changes that move core business metrics, such as conversion rate, AOV, LTV, and profit, not vanity uplifts.
CRO is treated as an ongoing system, not a series of disconnected tests.
This depends on factors such as traffic volume, conversion maturity, and technical setup. However, most structured CRO programmes begin delivering measurable performance improvements within the first 8–12 weeks.
Early wins often come from high-impact areas like PDPs, carts, checkout flows, and offer presentation, while longer-term gains compound as insights build over time.
Yes. We regularly work alongside in-house teams, developers, designers, and paid media agencies.
This collaborative model often produces the strongest results, as CRO insights feed directly into product decisions, creative strategy, and acquisition performance. We integrate into existing workflows rather than replacing them.
If you’d like to explore whether CRO is a good fit for your business, you can get in touch via our contact page. We’ll review your site, understand your goals, and recommend whether a CRO programme makes commercial sense. No obligation, no generic pitch.