BillionDollarBeauty Achieves 70% YoY Sales Growth with Unified CRO Strategy
This case shows how consistent CRO execution and cross-channel alignment can drive meaningful revenue growth for a high-revenue beauty brand without disrupting live performance.
+70% sales increase (year over year)
+3% higher conversion rate
Before working with us, BillionDollarBeauty was already an established ecommerce brand with strong brand recognition and consistent sales.
However, there were clear opportunities to improve conversion efficiency, optimise seasonal performance, and better align website execution with broader marketing and sales efforts.
Key Challenges
Conversion performance below potential across key pages
Seasonal and promotional assets not fully optimised
Need for tighter alignment between website, Amazon storefront, and email strategy
Scaling performance without disrupting live revenue
- Conversion performance was not scaling at the same pace as traffic and brand demand
- UX and design limitations across sections and promotional assets
- Brand positioning not fully reinforced during key sales moments
- Strategic blockers caused by fragmented execution across channels
Methodology
CRO-led optimisation focused on continuous improvements across website sections, promotional assets, and storefront experiences, paired with close collaboration across teams.
Strategic Rationale
This approach allowed us to improve conversion performance while maintaining stability on a high-revenue live site, ensuring changes supported both short-term sales and long-term growth.
Key Strategies
Ongoing CRO improvements across core site sections
Design and optimisation of seasonal and sales-focused assets
Amazon storefront design and conversion optimisation
Alignment with email and marketing teams to support campaigns
The engagement evolved from foundational website and section improvements to deeper optimisation of seasonal campaigns, promotional moments, and Amazon storefront performance.
Deliverables:
- Website CRO improvements (BDB & BDB PRO)
- Seasonal and promotional website sections
- Amazon storefront design and optimisation
- Sales-focused visual assets
- Strategic input aligned with email marketing initiatives
The Step Labs Effect
This case shows how consistent CRO execution and cross-channel alignment can drive meaningful revenue growth for a high-revenue beauty brand without disrupting live performance.
Key Outcomes
+70% sales increase (year over year)
+3% higher conversion rate
