What high-performing brands say
about Step Labs
Real results, real partnerships. Hear directly from the brands we’ve helped scale through data-led CRO, design, and development.
Our customers really love us, see for yourself
You guys did a great job, both on speed and quality! Thank you!!
Everyone Thank You! Your long hours and discipline are appreciated more than you know. Praying blessings over all of you. It's so incredible to see the level of commination and attention to detail coming out of this. I have so much love and respect for you.
A HEART FILLED WITH GRATITUDE BECAUSE OF YOU
Crossed the $1,000,000 mark. Couldn't have done it without you guys. I truly appreciate everything you guys do. We're building something really special here! Thank you all so much!
StepLabs professionalism sets them apart from almost any agency I've worked. They have a talented team that delivers on time, on budget, with exceptional results. I recommend them to every one.
Working with Step Labs has been an incredible experience. The team is super prompt, their design and CRO work are top-notch, and the founder Matthew is hands-on throughout - offering not just execution but also valuable high-level insights and strategic ideas. They're a solid team that truly works with heart, and the results speak for themselves. Highly recommend!!
Working with Steplabs has been a great experience. We were on a tight timeline for a full website revamp, and having them as a partner made it possible. Their team is knowledgeable, data-driven, and highly collaborative when it comes to conversion optimization and design.
We align on priorities together, and our account lead consistently turns those conversations into thoughtful designs that move seamlessly through review, design, and development. Regular progress updates come without asking, and any changes or questions are addressed quickly and thoroughly.
What stands out most is how efficiently they work, designing with development in mind from the start, which saves significant time and ensures a smooth process. They also continually track and optimize performance through A/B testing, keeping us focused on measurable growth.
We're also excited that they consider Search and Al optimization in every phase of their work. Steplabs has been a pleasure to work with responsive, strategic, and committed to driving results.
Love that!
Yes I referred you guys because you have been so awesome to work with!!
I referr you to all of my clients. You're the best, thanks so much!
Thanks for all the hard work on this lauch, team! At $10k in sales just a few hours in, this will be our second biggest launch to date in company history!
From start to finish Step Labs captured the meaning behind Checkmates and put it into action. We had workshops to fully dissect what aspects we wanted to highlight of the brand and why. I then gave Matthew full creative freedom and the outcome exceeded all expectations.
We're over the moon with the new look of the website. It is a mile better than our previous version and finally does our brand justice. The feedback from clients and prospects has been brilliant.
Their attention to detail was remarkable, but not at the expense of their thoroughness. From the beginning to the end of the process, the team meticulously navigated the build and in doing so, used their creative license to deliver an amazing product.
The quality of their work was of the highest caliber. A superbly finished site delivered with simplicity and on time.
Working with Matt and the Steplabs team has been an absolute pleasure. As an agency serving multiple projects to a client at any one time, Steplabs flexibility and pro-active ethos makes website development completely pain-free and we have been delighted with the end-result in terms of both design and functionality. I look forward to working with the team again very soon!
A massive shoutout to the incredibly talented team for their hard work and dedication in bringing this vision to life. They've been partners every step of the way, ensuring that the new website reflects the true essence of FixFinder and the exceptional solutions we offer to our valued clients.
I just want to say thank you so much for all your hard work, time and effort, website looks great, very happy with it and excited to start scaling and get the brand out to people now.
It was my first time understanding the building of a website with shopify and I didn’t realize the ins and outs of the platform when we started working together, so appreciate your time for all changes on top (I now know for next time).
I wish you guys all the luck with future projects and if you send your link to review I’ll make sure I leave a great review as soon as I get a chance :)
I just have to say that working with you guys was absolutely fantastic! I can honestly say that it was the best experience I’ve ever had working with a developer/agency. Your team made everything crystal-clear, and the entire process was smooth as butter. You truly went above and beyond, explaining everything in detail - which was incredibly helpful. Compared to my past experiences with other agencies, I must say, you guys definitely exceeded my expectations. And kudos to the Loom video! It was super helpful in navigating the changes that were made. Thanks a bunch, and I can’t wait to work with you again!
The only agency that are actually good at what they do!
Step Labs was absolutely amazing to work with! Matthew and his team made the process smooth from start to finish, and I couldn't be happier with the result. They completely nailed what I was looking for, and I am already planning on working with them again for the next project. It's a huge relief for me to have finally found a go-to agency that I can really trust and partner with to develop top tier web projects. I was impressed by the attention to detail, the transparency throughout the project, their professional recommendations to improve things, and the extra steps they took to make this website top notch, and their speedy turnaround. They were truly a treat to work with, I highly recommend Step Labs to anyone in need of their services.
Pleasure working with you on this - thanks to you and all the team on the hard work (and perseverance) that’s gone into it. We’ve felt in good hands since day 1 and everyone I’ve shown the site to has had glowing feedback!
Step labs have been a pleasure to work with from collaborating with our U/X designer on wireframes to implementing our web build and tech stack that will help create a seamless experience for our members. Nothing has been too hard an ask and their solutions have been creative and without friction whilst helping us understand capabilities behind different approaches. Would recommend 11/10
Love working with you guys. I think that we've done a great job and I'm excited about all these upcoming improvements as well.
After launching the site the feedback I received was incredible. I already converted 2 prospects within a few hours of the site launching. Their work was phenomenal, and the turnover time was shockingly good.
Had a really positive experience working with Step Labs. They went above and beyond to provide customizations to meet my wishlist, shared great insights on how to improve my site speed, and worked incredibly fast. I really appreciated the team working late nights/early mornings to accommodate my PST timezone from the UK - that meant so much! I liked having a slack channel with them for ease of communication and felt like they have a great grasp on site development/design. would definitely recommend!
Your Next Stage of Growth Starts Here
If you’re ready for higher conversions and predictable revenue, our team is ready to make it happen.
Your questions, answered
We believe in clear answers, no jargon, and total transparency — here’s what to know before we launch your CRO roadmap.
A CRO agency improves website performance through a combination of research, experimentation, and implementation. This typically includes:
- Analysing user behaviour, funnels, and drop-off points using analytics and session data.
- Conducting qualitative research such as UX reviews, customer insights, and user testing.
- Identifying and prioritising conversion opportunities with the highest revenue impact.
- Designing and building experiments (A/B tests or controlled rollouts).
- Measuring results statistically and scaling winning changes across the site.
The outcome isn’t just a higher conversion rate; it’s better user experiences and stronger commercial performance.
Yes. Step Labs covers strategy, design, and development as part of a single integrated process.
This means we don’t just recommend improvements; we design, build, test, and deploy them. From UI/UX and creative assets through to front-end and Shopify development, everything is implemented with performance and scalability in mind.
Both.
We regularly work on full website builds and rebuilds, as well as optimising existing sites. Whether it’s a Shopify store, a custom ecommerce experience, or a content-driven site, we design and build with conversion performance baked in from day one, not added later.
Yes. We work on web applications, custom flows, and product-led experiences, not just marketing pages.
Our approach applies CRO and UX principles to SaaS platforms, tools, and internal or customer-facing web apps. This helps teams improve activation, retention, usability, and monetisation across complex journeys.
Step Labs goes beyond traditional CRO to support end-to-end performance optimisation across channels and platforms.
Alongside website experimentation, design, and development, we also work on:
- Amazon optimisation, including PDP structure, imagery, copy, and conversion drivers.
- Generative Engine Optimisation (GEO), ensuring brands are accurately represented and surfaced within AI-driven search and recommendation engines.
- Creative design for performance, such as landing pages, PDPs, site visuals, and messaging systems that support paid media, without managing ad spend.
All of this work is underpinned by a data-driven, analytical approach. We use tools like Microsoft Clarity for heatmaps, session recordings, and behavioural insights, alongside advanced analytics, customer data, and leading A/B testing platforms to validate decisions and measure impact.
We’re also experienced working within modern ecommerce and product stacks, with strong partnerships across Shopify and best-in-class apps, allowing us to move quickly without compromising technical quality.
In short, Step Labs acts as a single performance partner, combining strategy, design, development, experimentation, and emerging optimisation disciplines to drive measurable growth.
CRO improves the efficiency of every other marketing channel you run.
When conversion rates increase, the same ad spend, SEO traffic, and email traffic generate more revenue without increasing acquisition costs. This often makes CRO one of the highest-ROI growth investments a business can make, especially for ecommerce brands.
In practical terms:
Traffic × Conversion Rate × AOV = Revenue
Improving any of these through CRO compounds growth across your entire funnel.
Many agencies treat CRO as isolated A/B testing. We don’t.
Our approach combines deep UX insight, commercial prioritisation, and disciplined experimentation, with a clear focus on revenue impact rather than surface-level wins.
We prioritise changes that move core business metrics, such as conversion rate, AOV, LTV, and profit, not vanity uplifts.
CRO is treated as an ongoing system, not a series of disconnected tests.
This depends on factors such as traffic volume, conversion maturity, and technical setup. However, most structured CRO programmes begin delivering measurable performance improvements within the first 8–12 weeks.
Early wins often come from high-impact areas like PDPs, carts, checkout flows, and offer presentation, while longer-term gains compound as insights build over time.
Yes. We regularly work alongside in-house teams, developers, designers, and paid media agencies.
This collaborative model often produces the strongest results, as CRO insights feed directly into product decisions, creative strategy, and acquisition performance. We integrate into existing workflows rather than replacing them.
If you’d like to explore whether CRO is a good fit for your business, you can get in touch via our contact page. We’ll review your site, understand your goals, and recommend whether a CRO programme makes commercial sense. No obligation, no generic pitch.