Shopify CRO
engineered for revenue
We audit, design, optimize, and A/B test your entire Shopify funnel to turn traffic into predictable, compounding revenue growth.
Built to maximize your Shopify performance
We apply a rigorous, data-driven CRO framework designed to help Shopify brands convert more customers and scale faster. Every step, from audits and UX improvements to redesigns and A/B testing, follows one philosophy: analyze, design, build, and test with precision.
Our team turns insights into measurable lifts across your entire funnel. Whether you need higher conversion rates, stronger merchandising, or a smoother buying experience, we engineer systems that unlock predictable, compounding revenue.
Trusted by DTC brands doing $1M to $50M+ in revenue
+250% higher conversion rate
+51% higher conversion rate
+147% higher conversion rate
+66% revenue growth
+53% higher conversion rate
+13% sales
+69% post-purchase revenue
The Shopify advantages that drive real growth
What you get as our partner
Everything you need to turn your Shopify store into a consistent revenue engine — delivered fast, tested weekly, and measured relentlessly.
Full-Funnel CRO Audit
We expose every revenue leak in your Shopify funnel.
From landing pages to PDPs to checkout, we identify exactly where customers drop off — and what to fix first to unlock immediate upside.
Revenue-First Testing Roadmap
A clear, prioritized plan built to grow revenue — not vanity metrics.
You get a testing roadmap ranked by impact, confidence, and effort, so every experiment compounds growth instead of guessing.
Weekly A/B Testing
Relentless experimentation that compounds results.
We design, build, and launch tests every week — continuously validating what works and scaling winning ideas across your store.
High-Converting PDP Optimization
Product pages engineered to sell, not just look good.
We optimize messaging, layout, social proof, pricing psychology, and UX to turn browsers into buyers at a higher rate.
Checkout & Funnel Optimization
Less friction. More completed purchases.
We streamline your checkout and key funnel steps to reduce hesitation, increase trust, and recover revenue lost at the final moment.
CRO-Led Design & Development
Design and development built for performance, not opinions.
Every change is informed by data, user behavior, and test learnings — then executed cleanly inside your Shopify ecosystem.
Deep Analytics & Insights
Clarity on what’s driving growth — and what’s blocking it.
We track behavior, heatmaps, session recordings, and experiment results to inform smarter decisions every single week.
Measurable, Compounding Revenue Growth
Results you can track, forecast, and scale.
Higher conversion rates, stronger AOV, and predictable revenue lifts — delivered through a repeatable, proven CRO system.
Intelligent builds. Measurable performance.
See how custom AI solutions have helped brands automate decisions, unlock predictive insights, improve user experiences, and scale operations in ways generic tools and disconnected data systems cannot support.
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Weekly CRO insights from the playbook we use with our clients.
Your questions, answered
We believe in clear answers, no jargon, and total transparency — here’s what to know before we launch your CRO roadmap.
A CRO agency improves website performance through a combination of research, experimentation, and implementation. This typically includes:
- Analysing user behaviour, funnels, and drop-off points using analytics and session data.
- Conducting qualitative research such as UX reviews, customer insights, and user testing.
- Identifying and prioritising conversion opportunities with the highest revenue impact.
- Designing and building experiments (A/B tests or controlled rollouts).
- Measuring results statistically and scaling winning changes across the site.
The outcome isn’t just a higher conversion rate; it’s better user experiences and stronger commercial performance.
Yes. Step Labs covers strategy, design, and development as part of a single integrated process.
This means we don’t just recommend improvements; we design, build, test, and deploy them. From UI/UX and creative assets through to front-end and Shopify development, everything is implemented with performance and scalability in mind.
Both.
We regularly work on full website builds and rebuilds, as well as optimising existing sites. Whether it’s a Shopify store, a custom ecommerce experience, or a content-driven site, we design and build with conversion performance baked in from day one, not added later.
Yes. We work on web applications, custom flows, and product-led experiences, not just marketing pages.
Our approach applies CRO and UX principles to SaaS platforms, tools, and internal or customer-facing web apps. This helps teams improve activation, retention, usability, and monetisation across complex journeys.
Step Labs goes beyond traditional CRO to support end-to-end performance optimisation across channels and platforms.
Alongside website experimentation, design, and development, we also work on:
- Amazon optimisation, including PDP structure, imagery, copy, and conversion drivers.
- Generative Engine Optimisation (GEO), ensuring brands are accurately represented and surfaced within AI-driven search and recommendation engines.
- Creative design for performance, such as landing pages, PDPs, site visuals, and messaging systems that support paid media, without managing ad spend.
All of this work is underpinned by a data-driven, analytical approach. We use tools like Microsoft Clarity for heatmaps, session recordings, and behavioural insights, alongside advanced analytics, customer data, and leading A/B testing platforms to validate decisions and measure impact.
We’re also experienced working within modern ecommerce and product stacks, with strong partnerships across Shopify and best-in-class apps, allowing us to move quickly without compromising technical quality.
In short, Step Labs acts as a single performance partner, combining strategy, design, development, experimentation, and emerging optimisation disciplines to drive measurable growth.
CRO improves the efficiency of every other marketing channel you run.
When conversion rates increase, the same ad spend, SEO traffic, and email traffic generate more revenue without increasing acquisition costs. This often makes CRO one of the highest-ROI growth investments a business can make, especially for ecommerce brands.
In practical terms:
Traffic × Conversion Rate × AOV = Revenue
Improving any of these through CRO compounds growth across your entire funnel.
Many agencies treat CRO as isolated A/B testing. We don’t.
Our approach combines deep UX insight, commercial prioritisation, and disciplined experimentation, with a clear focus on revenue impact rather than surface-level wins.
We prioritise changes that move core business metrics, such as conversion rate, AOV, LTV, and profit, not vanity uplifts.
CRO is treated as an ongoing system, not a series of disconnected tests.
This depends on factors such as traffic volume, conversion maturity, and technical setup. However, most structured CRO programmes begin delivering measurable performance improvements within the first 8–12 weeks.
Early wins often come from high-impact areas like PDPs, carts, checkout flows, and offer presentation, while longer-term gains compound as insights build over time.
Yes. We regularly work alongside in-house teams, developers, designers, and paid media agencies.
This collaborative model often produces the strongest results, as CRO insights feed directly into product decisions, creative strategy, and acquisition performance. We integrate into existing workflows rather than replacing them.
If you’d like to explore whether CRO is a good fit for your business, you can get in touch via our contact page. We’ll review your site, understand your goals, and recommend whether a CRO programme makes commercial sense. No obligation, no generic pitch.