VUUM Achieves 66% Revenue Growth & 329% Conversion Lift with Full-Funnel Optimization
This case shows how aligning design, development and internal processes can unlock significant revenue growth and conversion gains in high-impact sales periods.
+66% revenue growth
+329% higher conversion rate
Before working with us, VUUM was an ecommerce brand looking to strengthen its sales performance and conversion efficiency. While demand existed, there was a need for clearer sales assets, stronger design execution, and more structured internal processes connecting development and marketing.
Key Challenges
Sales assets not fully optimised
Conversion opportunities not fully captured
Lack of structured development and marketing workflows
Need for clearer performance tracking
- Conversion issues limiting sales efficiency
- UX and design limitations affecting clarity and flow
- Missing structured processes between design, development and marketing
Lack of clear performance visibility across Shopify insights
Methodology
End-to-end ecommerce optimisation combining design, development, strategy and performance analysis.
Strategic Rationale
Improving performance required aligning sales assets, design execution and internal processes to support smoother development and stronger conversion outcomes.
Key Strategies
Creation and optimisation of sale assets
Design and development improvements
Implementation of development and marketing workflows
Ongoing performance monitoring and analysis
The strategy evolved from foundational optimisation into performance-driven iteration, with ongoing tracking of Shopify insights and collaboration with the internal team to refine execution and results.
Deliverables
- Sale assets
- Design and development improvements
- Process implementation for development and marketing flows
Channels / platforms
- Website
- Shopify
- Figma
The Step Labs Effect
This case shows how aligning design, development and internal processes can unlock significant revenue growth and conversion gains in high-impact sales periods.
Key Outcomes
+66% revenue growth
+329% higher conversion rate
