Kineon Achieves 534% Revenue Growth with CRO-Led Global Optimization

This case demonstrates our ability to drive sustained, measurable growth for a high-revenue ecommerce brand through CRO-led strategy, close collaboration, and scalable execution across multiple markets.

+534% Revenue Growth

+51% Higher Conversion Rate

+23% Increase in Average Order Value (AOV)

Customer

Kineon

Website

https://kineon.io/

Platform

Shopify

Industry

Health & Wellness

I have to say - I am loving these improvements - you guys are doing an amazing job!!!! THANK YOU STEP LABS!

Tom Sanderson - Kineon

COO & Co-Founder

Before working with us, Kineon was a growing ecommerce brand with strong product-market fit, but with clear opportunities to improve conversion performance, revenue scale, and operational efficiency across design, development, and marketing.

While traffic and demand were strong, the site lacked a structured CRO approach, clear decision-making frameworks, and tighter alignment between strategy, design, and execution—limiting its ability to scale efficiently.

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Key Challenges

Conversion rate below potential relative to traffic volume

Limited optimisation across the ecommerce experience

Lack of structured processes across development and marketing

Expansion into new markets without a dedicated site structure

Where They Were Before

Conversion inefficiencies limiting revenue growth
UX and design limitations reducing clarity and trust
Brand positioning not fully translated into the digital experience

Technical and strategic blockers related to scaling and international expansion

The Problem

Methodology

CRO-led strategy combining design, development, analysis, and ongoing experimentation to drive systematic performance improvements over time.

Strategic Rationale

This approach addressed immediate performance gaps while establishing scalable systems and processes to support long-term growth and international expansion.

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