Suji Doubles Conversion and Revenue with CRO-Driven E-commerce Optimization

This case shows how CRO-led page optimisation and structured experimentation can quickly unlock significant gains in both revenue and conversion rate for an ecommerce brand.

2x higher conversion rate

2× revenue growth

$100k+ monthly value added

Customer
Suji
Website
https://www.trysuji.com/
Platform
Shopify
Industry
Health & Wellness

Working with Steplabs has been a great experience. We were on a tight timeline for a full website revamp, and having them as a partner made it possible. Their team is knowledgeable, data-driven, and highly collaborative when it comes to conversion optimization and design. ‍ We align on priorities together, and our account lead consistently turns those conversations into thoughtful designs that move seamlessly through review, design, and development. Regular progress updates come without asking, and any changes or questions are addressed quickly and thoroughly. ‍ What stands out most is how efficiently they work, designing with development in mind from the start, which saves significant time and ensures a smooth process. They also continually track and optimize performance through A/B testing, keeping us focused on measurable growth. ‍ We're also excited that they consider Search and Al optimization in every phase of their work. Steplabs has been a pleasure to work with responsive, strategic, and committed to driving results.

Carol
Marketing - Suji

Before working with us, Suji was generating revenue but had clear opportunities to improve conversion rate and overall performance across key pages.

The site lacked CRO-optimised page structures and supporting content to fully convert incoming traffic.

Key Challenges

Conversion rate below potential

Limited CRO-driven page structure

Lack of supporting pages to address user intent and objections

Where They Were Before
  • Conversion issues limiting revenue growth

  • UX and design limitations across PDPs and landing pages

  • Brand positioning not fully supported by on-site content

    Strategic blockers due to lack of structured CRO testing
The Problem

Methodology

CRO-led optimisation through page redesign, new landing pages, and structured experimentation.

Strategic Rationale

Improving conversion and revenue required addressing key pages in the funnel and validating changes through testing rather than assumptions.

Key Strategies

PDP optimisation and Ongoing CRO testing

Reviews page creation

Build Muscle landing page

Sports-focused landing pages

Our Approach

The strategy evolved through continuous testing and iteration, starting with homepage hero tests and expanding into deeper funnel pages.

Evolution Over Time

Deliverables

  • Product Detail Page (PDP)

  • Reviews page

  • Build Muscle landing page

  • Sports landing pages

Channels / platforms

  • Website

  • Intelligems

    Figma
Execution

The Step Labs Effect

This case shows how CRO-led page optimisation and structured experimentation can quickly unlock significant gains in both revenue and conversion rate for an ecommerce brand.

Key Outcomes

2x higher conversion rate

2× revenue growth

$100k+ monthly value added

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Data-Led Decisions
Built to Grow
World-Class Delivery
Rapid Optimization
Trusted by Leaders
Engineered Growth