Suji Doubles Conversion and Revenue with CRO-Driven E-commerce Optimization

This case shows how CRO-led page optimisation and structured experimentation can quickly unlock significant gains in both revenue and conversion rate for an ecommerce brand.

2x higher conversion rate

2× revenue growth

$100k+ monthly value added

Customer

Suji

Website

https://www.trysuji.com/

Platform

Shopify

Industry

HealthTech

Working with Steplabs has been a great experience. We were on a tight timeline for a full website revamp, and having them as a partner made it possible. Their team is knowledgeable, data-driven, and highly collaborative when it comes to conversion optimization and design.

Carol

Marketing - Suji

Before working with us, Suji was generating revenue but had clear opportunities to improve conversion rate and overall performance across key pages.

The site lacked CRO-optimised page structures and supporting content to fully convert incoming traffic.

Key Challenges

Conversion rate below potential

Limited CRO-driven page structure

Lack of supporting pages to address user intent and objections

Where They Were Before

Conversion issues limiting revenue growth
UX and design limitations across PDPs and landing pages
Brand positioning not fully supported by on-site content

Strategic blockers due to lack of structured CRO testing

The Problem

Methodology

CRO-led optimisation through page redesign, new landing pages, and structured experimentation.

Strategic Rationale

Improving conversion and revenue required addressing key pages in the funnel and validating changes through testing rather than assumptions.

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Key Strategies

PDP optimisation and Ongoing CRO testing

Reviews page creation

Build Muscle landing page

Sports-focused landing pages

Our Approach

The strategy evolved through continuous testing and iteration, starting with homepage hero tests and expanding into deeper funnel pages.

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Evolution Over Time

Deliverables

Product Detail Page (PDP)
Reviews page
Build Muscle landing page
Sports landing pages

Channels / platforms

Website
Intelligems

Figma

Execution

The Step Labs Effect

This case shows how CRO-led page optimisation and structured experimentation can quickly unlock significant gains in both revenue and conversion rate for an ecommerce brand.