Live Wise Lifts Conversion 29% and AOV 59% with Custom Bundle CRO

Before working with us, Live Wise was an established ecommerce brand with consistent demand but clear opportunities to improve conversion rate and average order value.

While traffic levels were strong, the site experience and purchase flow were not fully optimised to maximise revenue, particularly during high-intent periods such as promotions and seasonal peaks.

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• Conversion inefficiencies across key pages
  
  
• UX and design limitations impacting clarity and decision-making
  
  
• Missed AOV opportunities during the purchase journey
  
  Lack of structured CRO testing to guide optimisation

Methodology

CRO-led optimisation combining design, development, analysis, and structured experimentation to improve both conversion rate and AOV.

Strategic Rationale

This approach allowed us to improve baseline performance while preparing the site to perform more efficiently during high-traffic and high-intent periods such as Black Friday.

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Deliverables:

• CRO audit and optimisation roadmap
  
  
• Custom Bundle Builder page design and development
  
  
• Purchase flow optimisation
  
  
• Performance tracking and analysis

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Channels / platforms:

• Shopify
  
  
• Figma
  
  

Analytics platforms