A CRO-driven redesign that lifted conversion 250% - then defended revenue on a quarter less traffic.

Before working with us, Apollo Neuro had an established ecommerce presence but was experiencing underperformance across key conversion points. Website messaging, UX clarity, and content hierarchy were limiting conversion efficiency, particularly on high-intent pages.

Performance comparisons were also impacted by reduced traffic, as the brand did not have an ads or traffic agency during this period.

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An established ecommerce presence underperforming at its key conversion points. Messaging, UX clarity, and content hierarchy were the constraint, and the constraint bit hardest on the pages where intent was highest.

The brand had no ads or traffic agency during the period. Acquisition was not available as a lever. Conversion efficiency was the only one left.

The homepage was rebuilt around message alignment and navigation clarity. The PDP around trust, clarity, and content hierarchy. Both deployed in staged rollouts and validated in controlled tests.

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Hypotheses were drawn from Microsoft Clarity session recordings and heatmaps, GA4 behaviour, and Shopify commercial data, then validated in controlled Intelligems tests measured against revenue per visitor.

Ongoing strategy is AI-supported: granular cohort analysis across the customer base keeps marketing direction pointed at the highest-return audiences.

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“I’m thrilled, you guys have done such an amazing job implementing so much of what Matthew and I came forward with. Within a relatively short period of time - an incredible amount of work, volume of work, but also quality work.”

Kathryn Fantauzzi - CEO & Co-Founder, Apollo Neuro

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Method and scope

Results measured through Shopify Analytics, GA4, Microsoft Clarity, and Intelligems. A/B test outcomes are reported as measured in test. Quarter-over-quarter and deployment-window comparisons are attributed to the period in which they were recorded and are not isolated from seasonality or product launch effects. Session-volume changes across the period reflect bot filtration and regional geoblocking alongside natural traffic movement.

Figures describe this account. They are not a forecast, a guarantee, or a representation of results any other business should expect.

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Q1 - Q2 2026: revenue defended on less traffic

MeasureMovement

‍Sitewide conversion rate+18% quarter over quarterAverage order value+20% quarter over quarterSessions-24% quarter over quarterDesktop conversion rate1.62% to 3.15%Quiz funnel conversion rate17.75%

Q1 converted at 1.44%. Q2 converted at 1.70% on a quarter fewer sessions, and total sales still rose.

The quarter grew revenue while shedding a quarter of its traffic. That is the clearest signal available that the lift was earned rather than bought.

Monthly data rules out a promotional read. Conversion held between 1.36% and 1.59% from February through April, stepped to 1.91% in May and 1.93% in June, and reached 2.13% into July. It did not fall back once the seasonal sales closed.

Measured across the 70-day deployment window against the prior 70 days, sitewide conversion rose from 1.41% to 1.95% - up 38%, on 27% fewer sessions.

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Deliverables

• Homepage redesign
  
  
• PDP redesign
  
  
• Sales assets
  
  
• CRO experiments