Apollo Neuro Lifts Conversion Rate 250% with CRO-Driven Redesign
This case demonstrates how CRO-led redesigns and validated experimentation can dramatically increase conversion performance, even in constrained traffic environments.
+250% higher conversion rate
+180% revenue per visitor
+22% AOV increase
+14% homepage CVR
“I’m thrilled, you guys have done such an amazing job implementing so much of what Matthew and I came forward with. I speak on behalf of Apollo at large and just acknoledging you guys have come on and within relatively short period of time, done just an incredible amount of work, volume of work, but also quality work.”
Before working with us, Apollo Neuro had an established ecommerce presence but was experiencing underperformance across key conversion points. Website messaging, UX clarity, and content hierarchy were limiting conversion efficiency, particularly on high-intent pages.
Performance comparisons were also impacted by reduced traffic, as the brand did not have an ads or traffic agency during this period.
Key Challenges
Homepage messaging not fully aligned with user intent
UX and navigation inefficiencies
PDP structure lacking clarity and trust anchors
Limited ability to benchmark YoY due to traffic constraints
What specifically was not working:
- Conversion issues on homepage and PDP
- UX and design limitations affecting clarity and flow
- Content hierarchy not supporting high-intent users
- External traffic constraints impacting overall revenue performance
Methodology
CRO-led redesign combining design, development, strategic analysis and testing.
Strategic Rationale
Given traffic limitations, the most impactful lever was improving conversion efficiency through clearer messaging, stronger UX, and validated experimentation rather than traffic acquisition.
Key Strategies
Homepage redesign focused on message alignment and navigation clarity
PDP redesign prioritising trust, clarity and content hierarchy
A/B testing to validate design and UX changes
Continuous performance analysis via Shopify insights
The strategy evolved from analysis into staged rollouts, with redesigns deployed in November and validated through A/B testing and performance comparisons across defined periods.
Deliverables
- Homepage redesign
- PDP redesign
- Sales assets
- CRO experiments
The Step Labs Effect
This case demonstrates how CRO-led redesigns and validated experimentation can dramatically increase conversion performance, even in constrained traffic environments.
Key Outcomes
+250% higher conversion rate
+180% revenue per visitor
+22% AOV increase
+14% homepage CVR
