JazzUp Co. Rockets to 124% Revenue Growth with Amazon Overhaul
This case proves that combining design, development and strategic execution across multiple sales channels can unlock significant revenue growth and scalable performance.
+124% revenue growth
+114% new customer rate
~4.0× Amazon ROAS
“Working with Step Labs has been an incredible experience. The team is super prompt, their design and CRO work are top-notch, and the founder Matthew is hands-on throughout — offering not just execution but also valuable high-level insights and strategic ideas. They’re a solid team that truly works with heart, and the results speak for themselves. Highly recommend!”
Before working with us, JazzUp Co had an established ecommerce operation but lacked structured optimisation across sales channels and growth levers.
Their Amazon presence was not fully implemented, and growth opportunities across acquisition and retention were underdeveloped.
Key Challenges
Limited channel diversification
Under-optimised Amazon presence
Need for clearer performance tracking and growth strategy
- Revenue growth not fully maximised across channels
- Conversion and retention levers not strategically structured
- Lack of optimised Amazon store setup
Need for clearer internal processes connecting design, development and marketing
Methodology
End-to-end ecommerce optimisation combining design, development, strategy and performance analysis.
Strategic Rationale
A holistic approach was required to unlock growth, ensuring sales assets, infrastructure and performance tracking worked together across Shopify and Amazon.
Key Strategies
Revenue-focused site optimisation
Amazon store implementation and optimisation
Internal process improvements across development and marketing
Content strategy to increase organic visibility
The strategy expanded from core ecommerce optimisation into Amazon growth and content-led visibility, with ongoing iteration based on performance insights.
- Website design and optimisation
- Amazon store implementation
- Sales assets
- Blog content
Channels / platforms
- Shopify
- Amazon
- Blog
The Step Labs Effect
This case proves that combining design, development and strategic execution across multiple sales channels can unlock significant revenue growth and scalable performance.
Key Outcomes
+124% revenue growth
+114% new customer rate
~4.0× Amazon ROAS
