Batch Drives $2M+ with 69% Post-Purchase Revenue Surge
This case shows how focused CRO work on post-purchase flows can unlock meaningful incremental revenue for a high-growth ecommerce brand without disrupting the core checkout experience
Generated over $2,000,000 in incremental revenue
+69% Post-purchase Revenue
+39% Display Rate
+26% Revenue per Order
Batch is one of the fastest-growing Shopify brands in its category. When we started working together, the brand already had a strong ecommerce setup and consistent demand.
The initial focus was the post-purchase experience. While it was functional, there were clear opportunities to improve visibility, conversion, and revenue coming from post-purchase offers.
Key Challenges
Post-purchase widgets were not maximising visibility
Missed revenue opportunities after checkout
No clear testing structure to compare post-purchase strategies
Limited insight into which offers performed best
- Post-purchase offers were underperforming
- Widget display rate was lower than it could be
- Lack of structured experimentation
Revenue potential after checkout was not fully captured
Methodology
CRO-focused optimisation of the post-purchase flow, combining design, implementation, and ongoing testing.
Strategic Rationale
Optimising post-purchase allowed us to increase revenue without touching the main checkout or storefront, reducing risk while unlocking quick wins.
Key Strategies
Redesign of post-purchase widgets
Improvements to widget display logic
Testing different post-purchase offer types
Setting up a clear framework to track performance
Deliverables:
- Post-purchase flow review
- Redesigned post-purchase widgets
- CRO testing framework
- Multiple post-purchase offer variations
- Fallback page for widget failures
Channels / platforms:
- Shopify
- Figma
Analytics platforms
The Step Labs Effect
This case shows how focused CRO work on post-purchase flows can unlock meaningful incremental revenue for a high-growth ecommerce brand without disrupting the core checkout experience
Key Outcomes
Generated over $2,000,000 in incremental revenue
+69% Post-purchase Revenue
+39% Display Rate
+26% Revenue per Order
