Look Our Way Drives 13% Sales Lift with CRO-Optimized Shopify Enhancements
This case demonstrates Step Labs’ ability to optimise high-revenue ecommerce brands within live Shopify environments, delivering measurable CRO improvements while laying the groundwork for scalable, long-term growth.
+13% sales
Look Our Way is an 8 figure Shopify ecommerce brand with solid fundamentals already in place.
Before working with Step Labs, the site was performing consistently but had clear conversion and UX gaps within the existing Shopify theme, limiting further growth.
Key Challenges
Limited social proof and trust signals across key pages
Underperforming hero sections and unclear H1 messaging
Conversion friction caused by missing CRO best practices
UX constraints from working within an existing live Shopify theme
The website was not fully communicating trust, clarity, or value to users, resulting in avoidable conversion loss.
- Conversion issues driven by weak trust signals and unclear messaging
- UX and design limitations imposed by the existing theme structure
- Brand positioning not clearly reflected in above-the-fold content
- Technical constraints from optimising within a live production environment
Methodology
CRO-led optimisation within the existing Shopify theme, prioritising high-impact, deployable changes that could go live quickly without disrupting performance.
Strategic Rationale
This approach enabled early conversion wins while gathering insights to inform larger structural improvements planned for future phases, including a full theme redesign.
Key Strategies
Implementation of social proof widgets and trust badges
Development and testing of new H1 and hero section variants
Introduction of sticky Add-to-Cart components
Improvements to site hierarchy and informational sections
Deliverables:
- CRO & UX analysis document
- Custom-designed hero banners and H1 variants
- Social proof widgets and trust badges
- Sticky Add-to-Cart component
- Footer redesign
- “Free Design” mockup
- “Our Work” section
- About Us section
- Live-site bug fixes
The Step Labs Effect
This case demonstrates Step Labs’ ability to optimise high-revenue ecommerce brands within live Shopify environments, delivering measurable CRO improvements while laying the groundwork for scalable, long-term growth.
Key Outcomes
+13% sales
