Berkeley Lifts Conversion Rate 50% with CRO-Focused Page Redesigns
This case demonstrates how CRO-led page optimisation and structured experimentation can unlock significant conversion gains in a short time frame.
+50% higher conversion rate
Before working with us, Berkeley had traffic and demand but was not fully converting users across key pages.
Core revenue-driving pages lacked CRO optimisation and supporting page structures.
Key Challenges
Conversion rate below benchmark
Underperforming PDP structure
Limited landing pages supporting different traffic intents
- Conversion issues across PDP and homepage
- UX and design limitations impacting clarity and trust
- Missing CRO-led page hierarchy
Lack of structured testing to validate improvements
Methodology
CRO-led optimisation through page redesign, new landing pages, and experimentation.
Strategic Rationale
Improving conversion required restructuring high-impact pages and validating changes through controlled testing rather than assumptions.
Key Strategies
Homepage optimisation
PDP redesign and testing
Creation of multiple CRO-focused landing pages
Ongoing experimentation via Intelligems
- Homepage
- PDP
- Multiple landing pages
Channels / platforms
- Website
- Intelligems
Figma
The Step Labs Effect
This case demonstrates how CRO-led page optimisation and structured experimentation can unlock significant conversion gains in a short time frame.
Key Outcomes
+50% higher conversion rate
