Big Horn Golfer Doubles Conversions with Precision CRO for High-Ticket Sales

Before working with us, Big Horn Golfer was selling a high-ticket product with strong intent traffic, but the website experience was not fully optimised to convert users efficiently.

While demand existed, the site lacked CRO-led insights into user behaviour, resulting in missed conversion opportunities and underperformance relative to traffic quality.

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• Conversion inefficiencies limiting sales growth
  
  
• UX and layout decisions not informed by behavioural data
  
  
• No structured A/B testing framework

• High-ticket product requiring stronger trust and clarity throughout the journey

Methodology

CRO-led optimisation informed by heatmap analysis, user behaviour data, and structured A/B testing.

Strategic Rationale

For a high-ticket product, reducing friction and improving clarity at key decision points was critical to increasing conversion rate and overall sales performance.

• CRO and UX analysis
  
  
• Heatmap and behaviour review
  
  
• A/B testing implementation
  
  
• Conversion-focused design recommendations
  
  

Channels / platforms:

• Shopify
  
  
• Analytics platforms

• Heatmap tools