Kensington Media House: From Digital Embarrassment to Industry Authority, Fueled by Proprietary Innovation

Kensington Media House is a well-established specialist in email marketing, working with high-value brands and managing complex lifecycle, campaign, and CRM programmes.

Despite their position in the market, their public website:

• Was partially broken
  
  
• Contained outdated content and layouts
  
  
• Failed to reflect their technical expertise or authority
  
  

This created a credibility gap between:

• The sophistication of their actual work
  
  
• The perception created by their digital presence
  

The existing website created several issues:

Conversion & trust issues

• Site instability undermined confidence
  
  
• Prospective clients could not quickly understand KMH’s expertise
  
  

UX / design limitations

• Inconsistent layout and broken components
  
  
• Poor content hierarchy for complex services
  
  

Brand positioning gaps

• The site did not reflect KMH’s importance in the email marketing ecosystem
  
  
• No showcase of proprietary tools or technical capability
  
  

Technical & strategic blockers

• Fragile build that was difficult to maintain

• No foundation for future content or tooling showcases

Methodology

We approached the engagement in two parallel tracks:

1. Website redesign and rebuild
   
   
2. Development of proprietary tooling to demonstrate technical leadership
   
   

This ensured the outcome was not just a visual refresh, but a strategic repositioning.

Strategic Rationale

Rather than applying cosmetic fixes, we:

• Rebuilt the site on a stable, modern foundation
  
  
• Clarified service messaging around outcomes, not features
  
  
• Used tooling as proof of expertise, not marketing claims
  
  

The goal was to make the website a credible extension of the team’s real capabilities.

The project evolved beyond a standard website rebuild:

• Initial audit and stabilisation of the existing site
  
  
• Full redesign in Figma
  
  
• Iterative rebuild with performance and maintainability in mind
  
  

Parallel development of an internal automation tool

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Deliverables

• Fully redesigned and rebuilt kensingtonmediahouse.com
  
  
• Modern, stable frontend architecture
  
  
• Improved content structure and messaging
  
  

Custom Figma plugin for email production workflows

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Channels / Platforms

• Web-based marketing site
  
  
• Figma plugin development
  
  
• HTML email generation engine
  
  
• Klaviyo template generation and integration
  
  

Key milestones

• Website stabilised and rebuilt
  
  
• New design system implemented
  
  
• Figma plugin MVP completed
  
  

Automated email template generation validated in Klaviyo