Shift Achieves 487% Revenue Growth & 147% Conversion Lift with CRO-Driven Redesign
This case demonstrates how CRO-led design, informed by real user behaviour, can rapidly and significantly increase both revenue and conversion rate.
+147% higher conversion rate
+487% revenue growth
Great job! The performance from the last few days has been excellent. As we discussed, our goal is to optimize the current landing pages and the 40 Day Reset PDP page before we focus on new landing pages.
Before working with us, Shift was generating sales but lacked a conversion-optimised structure to fully capitalise on existing traffic and demand.
The website did not guide users clearly through the purchase journey, limiting both conversion efficiency and revenue potential.
Key Challenges
Low conversion efficiency prior to optimisation
Product structure not supporting user decision-making
Landing pages and PDPs not built with CRO best practices
Limited use of behavioural data to inform design decisions
- Conversion issues driven by non-optimised landing pages and PDPs
- UX and design limitations affecting clarity and user flow
- Brand positioning not fully reflected in the website experience
- Strategic blockers caused by lack of CRO-informed decision-making
Methodology
CRO-led optimisation informed by behavioural data analysis, combining custom design and development with real user interaction insights.
Strategic Rationale
This approach allowed us to identify friction points, restructure the user journey, and build high-performing pages based on how users actually behaved on the site.
Key Strategies
Development of a custom, conversion-focused landing page
Restructuring of product hierarchy to support decision-making
Custom PDP design and development
CRO-driven decisions informed by Clarity behavioural analysis
The strategy evolved through continuous iteration, informed by week-over-week performance improvements and behavioural insights.
Deliverables:
- Custom landing page design and development
- Product structure recommendations
- Custom PDP design and development
- CRO optimisation informed by behavioural insights
Channels / platforms:
- Shopify
- Clarity
- Figma
Key milestones:
- September 16th: Optimisation period start
- October: Week-over-week performance improvements
- December 16th: Results measurement period end
The Step Labs Effect
This case demonstrates how CRO-led design, informed by real user behaviour, can rapidly and significantly increase both revenue and conversion rate.
Key Outcomes
+147% higher conversion rate
+487% revenue growth
