Curlfriend Collective Drives 125% Revenue Growth & 93% More Conversions with CRO-Driven Redesign
This case highlights how CRO-driven design, structured experimentation, and custom technical solutions can significantly improve sales and conversion performance in a short time frame.
+125% revenue growth
+93% higher conversion rate
Improved page speed
Thanks for all the hard work on this lauch, team! At $10k in sales just a few hours in, this will be our second biggest launch to date in company history!
Before working with us, Curlfriend Collective was operating an established ecommerce site but had clear opportunities for improvement across conversion, page speed, and promotional execution. Key revenue-driving moments such as product launches and sales events were not fully optimised.
Key Challenges
Underperforming conversion rate
Limited optimisation around product launches
Homepage and PDPs not fully CRO-driven
Page speed performance needing improvement
- Conversion issues across key pages
- UX and design limitations on homepage and PDPs
- Insufficient CRO testing on critical sections
Technical limitations affecting sales logic and promotions
Methodology
CRO-led optimisation combining design, development, A/B testing, and custom technical solutions.
Strategic Rationale
Improving revenue required a combination of conversion-focused design, structured experimentation, and technical flexibility to support launches and sales moments.
Key Strategies
Custom landing page creation for new product launches with custom development solutions for sales logic and day-to-day technical needs
PDP customisation for new products and Homepage redesign
A/B testing on crucial site sections
Creation of sale banners and promotional assets
The strategy evolved through continuous experimentation and optimisation, with homepage A/B testing and iterative improvements informed by quarterly performance comparisons.
- Custom landing pages
- Homepage redesign
- PDP redesigns
- Sale banners and promotional assets
- Custom development solutions
Channels / platforms
- Website
The Step Labs Effect
This case highlights how CRO-driven design, structured experimentation, and custom technical solutions can significantly improve sales and conversion performance in a short time frame.
Key Outcomes
+125% revenue growth
+93% higher conversion rate
Improved page speed