Foreign Waters Ignites 193% Revenue Growth with Bold Shopify Launch

This case demonstrates our ability to build and scale an ecommerce business from zero, delivering strong revenue, conversion and AOV growth through integrated design, development and strategic execution.

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+65% higher conversion rate

+193% revenue growth

+31% AOV increase

Customer

Foreign Waters

Website

https://foreignwaters.com/

Platform

Shopify

Industry

Health & wellness

Looks great! You all did an excellent job—fast turnaround and high quality. Thanks so much!

Gianni

Founder

Before working with us, Foreign Waters did not yet have an established ecommerce website. The brand’s digital presence and sales infrastructure were built from scratch during the engagement, meaning there was no historical website performance to benchmark against prior years.

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Key Challenges

No existing ecommerce website

No historical performance data

Need to build sales infrastructure from the ground up

Where They Were Before

Absence of a functional ecommerce website
No conversion data or optimisation baseline
No structured sales assets or performance tracking

Need for aligned design, development and marketing processes

The Problem

Methodology

End-to-end ecommerce build combining design, development, strategy and performance analysis.

Strategic Rationale

With no existing website or historical data, the priority was to implement a solid ecommerce foundation capable of driving conversions and enabling scalable growth.

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Key Strategies

Building the website from scratch

Designing conversion-focused sales assets

Implementing clear development and marketing workflows

Continuous monitoring of Shopify insights to guide decisions

Our Approach

The strategy evolved from initial website launch into continuous optimisation, using short-term performance comparisons (last 90 days vs previous period) to guide iteration and improvements.