TPSS: How Systematic CRO Transformed Guesswork Into Consistent Win

This case highlights how disciplined CRO experimentation and structured testing can unlock meaningful growth for an established ecommerce brand, without relying on assumptions or disruptive redesigns.

Improved conversion performance

Stronger revenue efficiency per visitor

Clear uplift from validated CRO tests

New revenue streams unlocked through experimentation

Customer

TPSS

Website

https://www.truckpartsuperstore.ca/

Platform

Shopify

Industry

Automotive Aftermarket Parts

Before working with us, TPSS was an established ecommerce brand with steady traffic and consistent sales.

While the fundamentals were solid, the website lacked a structured CRO approach. Key pages were not fully optimised, and performance improvements were limited by the absence of systematic testing and iteration.

Key Challenges

Conversion performance below potential

Homepage and PDPs not fully optimised for CRO

Navigation and discovery friction

Limited experimentation and testing framework

Where They Were Before

Conversion inefficiencies across core site pages
UX and layout limitations affecting clarity and decision-making
Underutilised trust and value signals
Lack of a repeatable CRO testing process

The Problem

Methodology

CRO-led optimisation focused on structured experimentation, combining UX improvements, copy refinement, and behavioural testing.

Strategic Rationale

Instead of one-off design changes, the focus was on identifying high-impact opportunities, validating them through testing, and scaling what worked based on real performance data.