Activation Products Boosts Conversion 53% and Streamlines Global Ops with CRO
This case demonstrates our ability to drive measurable CRO gains while solving complex multi-store and operational challenges for a high-revenue ecommerce brand.
+53% higher conversion rate
+9% AOV increase
Before working with us, Activation Products was a well-established ecommerce brand operating across multiple international stores (US, Canada, Australia), but facing operational and conversion challenges that limited performance.
While demand was strong, the website experience, CRO structure, and multi-store setup created friction for both customers and internal teams.
Key Challenges
Conversion rate below potential across key pages
AOV opportunities not fully leveraged
Friction caused by multiple regional stores and currency redirection
Ongoing customer service issues related to incorrect store routing
- Conversion inefficiencies limiting revenue growth
- UX and design limitations across key templates
- Technical and strategic blockers related to multi-store setup
Customer experience issues caused by incorrect regional redirection
Methodology
CRO-led optimisation combining design, development, and performance analysis, alongside process implementation across marketing and development teams.
Strategic Rationale
This approach allowed us to address immediate conversion and operational issues while building scalable systems to support international growth and long-term performance.
Key Strategies
CRO-driven homepage and site optimisation
Design and development of sales-focused assets
Fixing regional store redirection and currency logic
Implementation of structured development and marketing processes
The engagement evolved from foundational CRO improvements to deeper optimisation across profitability, AOV, and operational efficiency, including continued performance improvements post–Black Friday.
Deliverables:
- CRO-driven design and development improvements
- Homepage optimisation and testing
- Sales-focused design assets
- Multi-store routing and currency fixes
- Process implementation across development and marketing
Ongoing performance monitoring and analysis
Channels / platforms:
- Shopify
- Figma
- Analytics platforms
The Step Labs Effect
This case demonstrates our ability to drive measurable CRO gains while solving complex multi-store and operational challenges for a high-revenue ecommerce brand.
Key Outcomes
+53% higher conversion rate
+9% AOV increase
